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A Simple Link Creates a Win/Win

By Kathleen Gage
Posted Tuesday, October 5, 2004

As the number of websites increases by the minute, most people are seeking effective methods to gain as much visibility on the Internet as possible. A great way to do this is by offering a website link exchange, also referred to as reciprocal linkage. Reciprocal linkage is a great tool that can dramatically increase your web site ranking. The more links you have to your site the better.

For anyone who is new to this concept here are some simple tips. Even though most people dont mind if you add their link to your site, it is a good idea to send a quick email to the Webmaster of the site and let them know you would like to provide a link from your site to theirs. While youre at it ask them if they will also put a link from their site to yours.

When providing a link exchange on my site I prefer the site I am listing in some way benefits my readers. My primary focus is on marketing and promotions. I am more than willing to list other marketing sites and anything that is business related. The criteria are the sites must be professionally designed and the Webmaster must be willing to exchange links.

To view sites I have listed, visit ( If you would like your site to be considered for a link exchange send me an email and lets chat.

Here is a sample message I recently receive that resulted in the sender getting their site listed on mine and mine on theirs.

Thank you for putting together a great article. I wanted to let you know that I posted your article Titled "Visibility, Credibility and Position Through Articles and Celebrity Testimonials" you will find your article here: (

I would like to also exchange links with you. Here is my information:



Its that simple. When you do post the link, send a short email to the webmaster to let them know you have done so. It is common courtesy.

Even though there are many people who fully understand the value of creating this type of opportunity, more still just dont get it. Fact is, this is one of the easiest ways to gain position on the Internet and to create a Win/Win situation. And what could be better than that?

Copyright: 2004 by Kathleen Gage

Web Address: (

About The Author
Kathleen Gage is a business advisor; keynote speaker and trainer who helps others gain dominance and visibility within their market. She is the recipient of the 2004 Giant Step Award for Business of the Year in the State of Utah. Call 801.619.1514 or email Get Gages online newsletter called Street Smarts Marketing and Promotions by visiting (


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