Increase Traffic, Sales, And Overall Profits With This One Easy Technique!
By Grady Smith
Posted Thursday, October 7, 2004
It's an explosive chain reaction...
To make sales, you need traffic. And to get traffic ... well, that's a tough challenge for many online marketers. But there truly is an under used way to literally have visitors flocking to your web site with very little expense. And this technique even increases the chances of you making money off your visitors as opposed to traditional sales techniques used online.
The real question to ask yourself is, would you like to have traffic being pumped to your web site while getting the chance to offer various products to your visitors over and over again while making repeat sales on a shoe-string budget and with dead-eye accuracy? Then keep reading...
Let's start with traffic. However you go about getting it, you usually have to use either a lot of time, money, or both just to get a little spurt of traffic. So the real "fire" behind marketing your MLM program, ebook, or affiliate programs is to use your advertising as a tap for turning on a flood of new visitors. And the easiest way to do this is by offering them something absolutely free.
Free? Won't that cost a fortune giving out something for free?
Not at all. In fact, it's free for you too. With the age of digital publishing, handing out ebooks or reports doesn't cost you a dime more whether you're giving out 10 free reports or thousands.
And as a result of offering these free premiums to those visiting your web site, you're going to have a lot more people coming to get the free stuff. And in the process, you can use a free offering to build a strong list of targeted prospects -- and market various products to them at your will.
First step is creating your free report or ebook. I like reports in most cases, as they can be very informative without having to be huge. And with the right title, you can send out a beacon that calls all of your perfect customers right on over to your web site.
So, create a free report on a subject that would interest your perfect customer. Who are you selling to? What do they want? What kind of report can you create that they'll find irresistible?
Once you create your free report, create a web page that does nothing more than sell people on downloading your free report. Just like writing a sales letter for an online product you're charging for, you want to hit all of the "buttons" that will make more people request your report. And in exchange for giving them this free report, you're able to collect their email and name to start building your own list of interested prospects.
Next, set your free report to run with an autoresponder. One that I recommend is GetResponse.com which allows you to send broadcast messages to everyone on your entire mailing list. This means you can collect information, and then later market to this group of prospects over and over again.
First message of your autoresponder should be your free report. From there, you can create additional autoresponder messages that are sent to prospects every couple of days to sell them on various products. Each email message inside of your autoresponder can sell them on visiting and buying a different product, meaning you can sell multiple products through one autoresponder and make a whole heck of a lot more money by doing so.
But here's the real keys to making everything work like a rapid-fire machine gun...
1) Announce that you're offering a free report in all classified ads you create. Check out my signature file at the bottom of this article to see an example of a free product I'm offering, and how I announce it. The same technique can be used for creating your classified ads.
2) Don't use reports or ebooks that others have created. Instead, create your own or hire someone to write one for you. This way, you're able to have an exclusive report that no one else can offer. And that's a powerful thing when you have a highly desired report and your web site is the only place to get it.
And as a final note, don't simply run the messages in your autoresponder and then let the prospects slip away. Instead, keep offering new products either that you create, buy, or sell through an affiliate program. Just creating new email messages and "broadcasting" them to your list can be a quick and easy way to bring in big profits quick.
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