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Making Your OWN Business From Affiliate Programs

By Joe Bingham
Posted Tuesday, November 16, 2004


No matter how you look at it, if you're someone else's affiliate, you are, for the most part, helping them build their business and not your own.

Unless, that is, you take other's affiliate programs and re-sell items and MAKE YOUR OWN business out of them.

Now don't get me wrong, there is nothing wrong with helping to build another's business while being paid a commission to do so. However, think of it this way. Have you seen the cartoons where a newborn chick comes out of its shell and looks up at the first animal it sees and says 'mama' even though it's a dog or something and not it's real mother?

If you refer people directly to an affiliate web page with your advertising, who is it they are establishing a connection with? That's right, the affiliate program, NOT with you.

Now, if your advertising leads directly to YOUR web site for YOUR business where you then make a recommendation to affiliate programs or re-sell items you believe are valuable, who are they establishing their first connection with?

That's right, YOU! Sure, as they purchase items or join affiliate programs they will identify with the owners of those products or programs, but they will always remember YOU as the one that sent them there. Which means they will also remember you and your site as a resource.

Now doesn't that sound like a better way to do things?


Create your own business name, domain name, and web site. >From that, build your OWN Internet presence.

This gives you SO many more options for promoting. You can publish your own ezine from that domain, get listed on search engines, offer multiple programs from one place, offer freebies with purchase, trade links with others, engage in joint ventures, and make personal recommendations of items and programs.

As well, you can still use paid advertising and purchase guaranteed visitors. However, you are now giving your site visitors MORE to choose from and a reason to return, thereby increasing the overall effectiveness of your marketing dollars.

Did you catch all that? Doesn't that sound like the things a successful Internet business does?

Of course, and you need never develop your own product, just develop your OWN web presence using other's products and services as your sale items.

Affiliates for programs compete amongst themselves. If you can establish your own unique web presence, you can rise above that affiliate competition. Develop your own marketing scheme, get your own repeat contacts, and build your own reputation.

Why spend all of your efforts simply promoting others? Make your OWN business out of what they offer and increase returns for yourself.

After all, who are you in business for?

[b]About the Author[b/]
Joe Bingham, Editor of the NetPlay Newsletters
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