Maximizing a public relations presence online (associate affiliate program)

By Pete Prestipino
Posted Monday, July 5, 2004

The Web traffic is steadily coming in, a few sales are being made and now it's making you hungry for more. If you're ready to grow your business exponentially and cash in on your previous online PR efforts, maximize your public relations presence online through affiliate or associate programs. Many people would argue that PR has nothing to do with affiliate or associate programs; they could not be more wrong.

What is an affiliate or associate program?
Affiliate (or associate) programs enable online businesses to expand their sales force to global proportions. When an online business starts an affiliate program, they agree to pay affiliates or associates a percentage of a sale. Since there are millions of websites online that are looking to make money from their website through affiliations with other companies, your online business can capitalize on their desire to promote products and services.

What is the online PR benefit of starting an affiliate or associate program?
There are at least two reason why starting an affiliate program can benefit your online PR efforts. The first is that affiliate will place your image with an embedded link to your site on their web pages. The benefit of this is two-fold: the first being the increase in the number of quality links pointing to your site and the second being the increase in branding your company will receive when your affiliate places your logo or other related content (keyword-heavy material) on their site.

And what does it have to do with online public relations?
It is common for sites that have affiliate programs to place higher on search engines than those without. The reason is that search engines weight sites with more links higher than those without. Going a step further, a few search engines rate the quality of links pointing to your site differently. That means if you pick and choose the affiliate relationships that will most benefit your site you will truly start capitalizing on the online PR efforts. Many successful affiliate program managers provide content for their affiliate to place on their site. Whether it is a business brief, a feature article or a twenty five word keyword dense description of your company, its products or services, providing content that appeals to the users of the affiliates site will not only benefit the affiliate in making additional sales on behalf of your organization but improve the quality of the links pointing to your site.

About the Author
Peter Prestipino is the founder and principal of SCG - Swirling Circle Online PR Group providing Internet solutions to small and medium sized businesses through online PR efforts such as mini-website development, link building, press releases and product reviews. For more information, visit (http://www.SwirlingCircle.com.)