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Newsletters- A Win/Win Marketing Tool

By Arleen M. Kaptur
Posted Friday, October 15, 2004

Writing an e-zine or newsletter can be a lot of fun. If you are a writer, then compiling articles and information is just part of your day’s work. If you are not a writer, there are numerous lists to subscribe to where you can get top-quality articles on a variety of subject matter.

Either way, newsletters are a great way to keep visitors to your site interested and giving them a reason to return and revisit. Keeping material current and new adds appeal and gives them the incentive to click back to your site and get even further information. Knowledgeable facts, offers, tips, or whatever your site is geared to, you can get people to enjoy visiting and keep returning to find out more about your product, or service through subscribing to your e-zine. How often should you publish a newsletter ? Waiting one month would be way too long and preparing one daily can become tiresome and a chore. It would probably take you away from other vital affairs and even your family and personal life may suffer. Remember - you’re working from home so you could enjoy and experience both worlds!

Striking a happy medium is a safe way to make sure that subscribers find enough inspiration and information with each issue so that they click back and revisit. New material on your site, as well, will let newcomers be delighted and give you their name and e-mail address in return. If you still have Christmas stories and articles in the middle of July, then you better be promoting a Christmas in July sale. If not, bring your site up to date and make it a great image for whatever you are marketing. Promote it even further with an e-zine and give your readers more value for their time and effort. If it is a personal site, then your family, friends, and neighbors deserve up to the minute happenings and not what happened last year. They probably are fully aware of all the details and are now seeking fresh insight into the activities of everyone else involved.

Whether you have writing talent or not is not an excuse for letting your site “grow old.” or not to take advantage of a great marketing tool. There are definitely places on the internet to help you out. Writers are not really doing it from the goodness of their hearts, but yes, sometimes they do. They are also looking for exposure and far-reaching avenues that they may never have the opportunity to tap into. They may be selling a book, or some other commodity and need the exposure, just like you do. They have something of value to offer and so do you. You have subscribers that may never venture onto their sites, and therefore, your e-zine or newsletter is a great way to reach these people. Keeping your list of subscribers interested in your particular subject matter, product or service is made a lot easier with publishing a short, informative, yet pointed newsletter. If you stray too far off the beaten path of your particular subject, there is always that “unsubscribe” button. So, keep to the subject, give them more features and facts, and you will have happy readers and repeat visitors.

Having a website and preparing an e-zine or newsletter is a win-win situation. You get fresh, new content and the writers get exposure. With a deal like this, both of you will travel down that internet avenue of success in your chosen fields. After all, isn’t this what friends are for?
©Arleen M. Kaptur

About the Author
Arleen M. Kaptur has written numerous articles, and books (fiction/non-fiction)


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