A Mini-Course in Ezine Publishing

By Terri Seymour
Posted Thursday, January 13, 2005

Once you get your ezine designed and formatted, you can start promoting. It is a good idea to start promoting before the actual publication date. This way you will have some subscribers to send your first issue to.

Some of the ways to promote your ezine are:

ad swaps sig line discussion lists message boards ezine directories article writing

There are many more ways that you will learn as you spend more time publishing your ezine.

#Ad Swaps

This is a method in which you run another publisher's ad in your ezine and they, in turn, run your ad in their ezine. This is a most effective method because you can get your ad placed in many quality ezines at no cost. To find other publishers who are interested in swapping you can join these lists:

mailto:Group_Advertising-subscribe@yahoogroups.com mailto:Ezine-Ad-Swaps-subscribe@topica.com mailto:AdSwapsforYou-subscribe@egroups.com

Or visit these sites:

(http://www.freezineweb.com/ad-swaps1.html) (http://www.bizpromo.com/ezinetrades.htm) (http://www.adswap.net/)

#Sig Line

Always include your ezine with subscribe address in your signature. This enables people to subscribe directly from your email. This is how you promote through discussion lists and message boards also.

#Ezine Directories

A good directory can bring you subscribers. Submit to as many as you can. These directories can also bring you advertisers to buy ad space in your ezine.

(http://www.worldmegastore.com/newsletters.php) (http://www.fun-lists.com/) (http://www.ezinelocater.com) (http://www.atozines.com) (http://www.bluechiptraffic.com/ezines/)

#Article Writing

This is one of the best ways to build your subscriber base. Writing and submitting good articles builds trust. You establish yourself as an expert and people are interested in other information and knowledge you have. If your articles are effective, people will subscribe right from your resource box. This is the write-up that you add to the end of each of your articles explaining who you are and what your business is. Always include your subscribe address and your email address so people can easily contact you.

I have just touched briefly on each of these methods to give you an idea of some of the many ways you can promote your ezine. One of the things you want to remember when publishing an ezine: ALWAYS provide quality content and limit the number of ads in your ezine. Your subscribers are very important to your business, so never take them for granted. Give them what they are looking for or they can find it in one of the other hundreds of ezines available on the net.

If you have any questions concerning the information in this article, feel free to email me anytime.

About the Author
Terri Seymour owns and operates MyOwnEzine.com MyOwnEzine.com is a website, ezine and service which provides the resources, tools, guidance and more to help you start, publish and promote your own ezine. You can contact Terri at mailto:ter02@newnorth.net Subscribe at mailto:subscribe@myownezine.com or visit (http://www.myownezine.com) for lots more info.