Click Here!
Evrsoft.com
Article Sections: | Internet Marketing | Web Design | Web Development | Business | Internet and Businesses Online | Self Improvement |  
>> Home > Internet Marketing > Email Marketing

Creating User-friendly e-mail

By Myrtis Smith
Posted Tuesday, November 23, 2004

Reprint article in print or via the Internet with these requirements:

=> Keep article intact
=> Include byline with active link => Please send a courtesy copy of newsletter or URL to coaching@premeditatedlife.com => Ask for changes you'd like made to an article or byline

Word Count: 870 (60 characters per line)

Summary: 10 tips to ensure your e-mail messages get read.

For some people email is a blessing. It is now easier than ever to communicate with counterparts all over the world at the speed of light. You can collaborate on projects, review memos, and send updates all in the stroke of a few keys. For other people email is a horrible curse. As if the paper tiger on your desk wasn't bad enough, many people are drowning in hundreds of emails a day, all urgent, all needing your immediate action. Here are 10 tips to make sure the emails you send don't add to your recipient’s list of headaches

1. Greet the recipient in the beginning of your message and thank them at the end. This will set the tone of your message. If you were to walk over to someone's cube, the first thing out of your mouth would not be "Is the report ready?" More than likely, you would say something like "Hi Bill. Do you have that report ready?" Show the same courtesy when you're sending a message.

2. Make the subject line of your message meaningful. The average manager receives dozens of emails everyday. Make the subject of your email as meaningful as possible so the recipient will know if they need to open right away or if it can wait until after lunch.

3. Mark your message urgent only if it is urgent. We live in such a fast paced society; it feels like everything is urgent. But if every email in your box was marked as urgent how would you know what was really urgent? The last thing you want is to be labeled as a person who marks all of their messages as urgent (ever heard of the little boy who cried wolf:). There are 2 things you can do if you are concerned about your message being read in a timely basis. a. If your email service as this capability, place a return receipt on your message. This way you will be notified when you letter is open. b. Write in the subject when you need a response by. This will help set expectations with your recipient. Example: West Lake Report: Please Review by 1/27

4. If you have an attachment included in your email, mention it during the message. This will ensure that your recipient knows there is an attachment and they should contact you if they didn't get it.

5. State the purpose of your email in the first couple of sentences. When people open email, there is only one thought going through their minds "Do I have to read this now?" Answer that question for your recipient as early in the message as possible.

6.Use bullets or numbering in your messages to make them easier to read. Reading from a computer screen can be difficult on the eyes. Make this task easier for your recipient by making ample use of white space. Avoid long, dense paragraphs.

7.Be wary of the formatting features you use (like bolds, colors, and underlines), especially if you are sending the message to someone outside of your company. Many email systems strip messages down to

plain text. If you've sent a message with a lot of fancy formatting in it, your recipient may end up with gibberish.

8.Highlight the specific action you want the recipient to take at the end of your message. Few things are more frustrating than reading a long email message only to get to the end and not be clear on what the sender wants from you.

9. Read your message out loud before you hit the send button. Keep the tone of your message professional while at the same time adding bits and pieces of your personality. Given that deleted emails are never really deleted, never put something in an email message that you would not want to see on the Local News. Also, never say anything in an email message that you would not say to the recipient's face. You should not hide behind an email to deliver a difficult message. Pick up the phone.

10. When all else fails, pick up the phone. If you find yourself exchanging email with a person 3 or 4 times in order to clear up a single issue, the time had come to pick up the phone. Email is supposed to make communicating easier, not more frustrating. It is amazing how a 10-minute call can clear up the confusion that a 3-page email created.

Bonus Tip
If you have a short message to send, put it in the subject line, this will completely eliminate the need for the recipient to open the email.

Example 1: Reminder: Status reports due by 5:00 pm (EOM) Here EOM means End of Message. Be sure you communicate that abbreviation to your team before you start using it. This format is ideal for quick reminders.

Example 2:
MARY // Thanks for the report. It was perfect! // SUE In this example, the subject line contains the greeting, the message, and the closing. It is self-contained and its obvious to the receiver that your total message is in the subject. This format is great for sending people a quick Thank You note.

NOTE: The following information must be included if you reprint this article:

© Copyright 2002 All Rights Reserved. Myrtis Smith is a personal coach. Her mission is to help people create their preferred future and have fun doing it. Sign up for her free newsletter Change Now! at (www.premeditatedlife.com) .......because life doesn't just happen!

About the Author
Myrtis Smith is a personal coach. Her mission is to help people create their preferred future and have fun doing it. Sign up for her free newsletter Change Now! at (www.premeditatedlife.com) .......because life doesn't just happen!

 






Click Here!


 

.

  Articles are submitted to EDN and licensed from various content sites.
  To report abuse, copyright issues, article removals, please contact [violations (at@) evrsoft.com]

  Copyright © Evrsoft Developer Network. Privacy policy - Link to Us

Contact Evrsoft