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Four Ways to Improve Your Opt In Mailing List

By John Stone
Posted Wednesday, August 18, 2004

The methods discussed in this article assume that you have a first class Email auto-responder capable of taking care of its business while your computer is off line.

It goes without saying that you should have a well constructed home page or marketing page that, in and of itself, is designed to sell your product or service. Modify this page in the following way to Maximize your
Opt-In Email address list.

1. Use an Auto-Subscribe Pop-Up. This feature is designed to capture the prospects Email address and have them send you an Email effortlessly. The Email is sent directly from their Email program. This means the quality of the Email address is at it's highest.

2. Add a Subscribe Form Near the Top of the Page. The prospect should not have to scroll down the page to get to your subscribe form.

3. Provide a 'Quick Subscribe' Button. This is a backup to steps 1 and 2. If they choose not to respond to the auto-subscribe and not to fill out the form, they may decide that clicking a Quick Subscribe button is worth
their time.

4. Configure Your Email Program to use your list subscribe Email address. To do this, set the 'Reply Email Address' in your Email program to correspond to your list address. This is a great way for people to get to know about your offerings and to get them on your mailing list.

It is a well known fact that Email Autoresponders are a vital component to build your Internet sales. Collecting Opt-in leads can be as simple as implementing these four items. As long as these addresses remain on your list, you can put your products and services in front of your prospective clients.

To your success,

John Stone

About the Author
John Stone is the founder of, a service based Internet site dedicated to delivering solutions for the small business owner. John has released several commercial software products and provides web hosting at discount prices. Software products include small utilities for
organizations, automation and web site control including Publication Manager (an Email Autoresponder) and Ad Manager (a web page automation tool). John is also recognized as a Perl automation expert and offers advice to the Internet newbie through and


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