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How Big a List Do You Want?

By Natalie White
Posted Wednesday, August 18, 2004

Well, what can I say about the size of an Internet marketer's list?

From my point of view, the size of your list is somewhat relevant... nobody can say, "You need X amount of subscribers to be successful." It doesn't work like that. What you need, is a list of RESPONSIVE subscribers. You may have a list of 10,000 people with a conversion rate of 0.2% (20 people will buy), or you may have one of 1,000 with a 2% rate.

Don't get me wrong here... of course you want to keep on building your list... I didn't stop at X number and said "That's enough" (Who in their right mind would!!!). Of course, the bigger the better, but what I'm saying is you don't need to have 10,000 subscribers to make money online.

What you need is a good conversion rate, and to get that conversion rate, you need to cultivate your list. When I say cultivate, I mean develop a credible and trusting relationship with your subscribers. Get them to trust you by delivering useful content and information throughout your mailings, good products, and good programs. Don't use your list for blasting Solo Ads after Solo Ads! You will see your subscribers fall like flies... your unsubscribe rate will go through the roof so fast, it'll make your head spin!!!. This is not what you want, right? You want people to read you, you want people to write to you, you want people to come to trust you, and then to buy from you.

To deliver useful content and information to your list, you need 2 things... an Autoresponder and an Ezine. Easily said, right? You know what? It's easier than you think... my 12-year-old daughter could do it. You don't even need to know how to write. There are plenty of resources and articles to help you develop an Ezine. Just by doing a general search on the Web for "Ezine Articles”, you will find thousands of articles, free for reprint, in all existing categories (Marketing, Sports, Travel etc.). So, whatever you specialize in or are passionate about, you will be able to find articles to put in your Ezine. The only condition to using these articles, is to include the Author's resource box and to leave it intact.

Every online business owner will say, "The gold is in the list!", right? I'm sure you've heard it before. But the gold doesn't just appear like magic... you've got to work your own magic for it to appear.

About The Author
Natalie White is an Ezine Publisher that provides Online Marketing Tips and Strategies to Home Business Entrepreneurs and Affiliate Program Recommendations. For more details and/or to subscribe to her Ezine, visit: (


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