How To Create A Powerful Email Sales Letters
By Chuck Crawley
Posted Friday, August 6, 2004
The written word is the most powerful source of influence in the universe. Just think about how the daily newspaper forces the opinions of the people who live in your hometown.
The written word is awesome!
So, how are you using it to *influence* your web site visitor or target audience in your email marketing campaign? Of course, only send email sales letters to legitimate opt-in email lists. A couple of places where you can find opt-in email lists to mail to are PostMasterDirect.com and YesMail.com.
You CAN write Dynamic, opinion-changing ads, web page content and Sales Letters if you just follow a few simple techniques.
Learn how to breakdown your ideas into simple steps and you can create marketing materials that force people to obey your commands and put your online marketing efforts in *over-drive*.
A Simple Sales Letter Template:
To create a great sales letter for your website or autoresponder, just follow these 4 easy steps.
STEP 1:
Take your best shot right up-front.
Your sales letter must grab attention starting with the first line of text. Blow it here and you're Doomed. If you've done your homework, then you know what the Most Appealing Benefits of your product or services are. Use them at the very beginning of your letter. A bulleted list of STRONG benefits will keep them reading.
How has your Bowling game been lately?
The TURBO THUNDER ball can:
* Increase your scoring by over 25 pins.
* Decrease the effort that you have to make to Explode the pins.
* Make you the envy of your bowling team.
Notice how I only mention the emotional benefits (What's in this for me?) that a bowler is looking for. No technical stuff here. We'll get to that later. The longer the list the more you'll get the reader involved with your proposal.
STEP 2:
Throw in a few technical goodies.
Tell them why this product is better than the rest. Do it quickly. You don't want to bore your audience.
The TURBO THUNDER is made of pure titanium stock with a revolutionary weight block that was designed by scientist
at the NASA space center.
You can choose from eight (8) custom colors and five (5) different surface stocks.
The technical stuff is necessary, but your primary goal here is to *make sales*. Sales are made by sparking the emotions. So, move past this part quickly.
STEP 3:
Convince them WHY they should BUY!
Use your best stuff here. Give them a powerful reason to buy your product or service.
1. Use testimonials.
"First time on the lanes with the TURBO THUNDER, I shot my first 300 game." Chuck Crawley, Newport News, Va.
2. Tell them why they should only buy from you.
We have made a special arrangement with the TURBO THUNDER manufacturing facility to get the first 1000 balls hot off the assembly line. Because of this Special deal with the manufacturer we can offer this product to you at an
unbelievable price.
3. Offer a Guarantee that's Irresistible.
If your scoring with the TURBO THUNDER ball does not increase by more than 10 pins after the first 60 days, then you can return the ball to us and get your full purchase price refunded. No questions asked!
4. State your very best offer.
The TURBO THUNDER will hit the streets with a retail price of $250.00. Purchase the TURBO THUNDER from us within the next 15 days and you can own this revolutionary product at 50% off. Yes, that's right. Get the TURBO THUNDER within the next 15 days for an amazing price of $125.00.
Follow these steps in this part of your letter and you will have them reaching for their credit cards.
Step 4:
Create a SENSE of URGENCY to Buy NOW.
Don't *drop the ball* here. You must create a sense of urgency. Then tell them EXACTLY how to order and how easy it is to do so.
The TURBO THUNDER ball is only available at this special discount price for the next 15 days. So, you must order today. This offer will NOT be available again after the expiration date.
To order today just follow these easy steps.
Click on the order link below.
Fill out the order form on the secure order page.
Or
Pickup your telephone and dial 1-800-999-9999. A friendly operator will help you to complete your order.
The Awesome POWER of the written word can work for you. Just use these easy steps to create your next sales letter or web page content.
About the Author
Chuck Crawley has been a home-based business owner for the last 12 years. Get his Free Report on how to: "Unleash the Most Powerful product that you NOW Possess." You'll learn How to possess it INSTANTLY. mailto:intprom-info4@online-venture.com?subject=WWord
