How to increase your E-Mail Marketing Results !!!
By Thomas Kraemer
Posted Wednesday, November 24, 2004
Are you using e-mail to promote your site or service? Then you can increase the results you get without having to do more work just by using an autoresponder!
Fact is the the majority of people will not respond to an ad when they read it the first time! You have to stay in contact! You will get more sales when you follow up!
Now this doesn`t mean that you send them the same ad over and over. That`s not a way to close a sale! Instead you will create a series of differnent messages!
First message could be your normal ad! Just send it out to your leads as your doing now! The second message could be send 2 days later and reminding people of the benefits of your offer! You can also add a free bonus to make it harder to refuse again! Put a time limit on the bonus! The third message should be send right before the bonus runs out! Remind the people to join now to claim a bonus! Fourth message can be send a week later. Tell people how sorry you are that they missed your bonus offer and renew it! But just for 24 hours! Increase the value of your bonus this time!
You can of course send more follow up messages than 4. It´s also a good idea to put a free gift into every messasge! If your readers get valuable content with your ads they will keep reading your series!
Now this sounds like a lot of work, doesn`t it? You`re wrong! Of course it would be a lot of work if you had to mail out the messages manually and keep track of who`s to get which message! That`s why you will use an automated system! An autoresponder!
Instead of giving out your web-site URL in your ads, you put a link to your autoresponder! Now prospects can request more information by simply sending an e-mail to your autoresponder adress! The responder will then send your messages in the order and timely manner that you did specify! Automatically! You just advertise the way you`re used to and your autoresponder does all the work for you with following up your prospects until they buy!
About the Author
Thomas Kraemer If you would like more informaton on how to set up a follow up series and where to get an ad free autoresponder at no cost: Try out our free course: "FREE AUTORESPONDER MARKETING" It will guide you through all the steps you need to take to get your automated sales-machine to work for you at no cost ever! mailto:kraemer@freenet.de?subject="FreE rEpORt plEAsE"
