How To Properly Use Ezine Advertising - Part One
Posted Saturday, January 15, 2005
Just for the sake of avoiding an argument, let's just say that ezine advertising is the best form of advertising on the Internet.
Now, let's move on to learning how to more properly make use of the advertising available in ezines.
Essentially, and this holds true for all Internet marketing, you have two options to choose from.
OPTION #1 -- Playing The Numbers
The Internet in general is a numbers game. So long as what you are advertising is worth anything at all, there are going to be people interested in it. One option you have is simply to get an effective ad out to as many people as possible.
This option, while it's less time consuming, is also less targeted and requires more subscriber views per response than using targeted ezine advertising.
The best approach for this method is to take advantage of many of the bulk ad buying programs being offered.
Subscriber/Ad Programs are low cost methods of getting your ad exposed to dozens of ezines and hundreds of thousands of subscribers. Some of the best of these include:
2 Bucks An Ad
2 Dollar Ads
$10 for 20 Ads
Other programs exist that do not require you to subscribe to the ezines your ad will be placed in, but still cover multiple ezines and many thousands of subscribers. Examples include:
Ad Mistress $30 Column Ad available from any ezine participating in the program. See (http://www.webventurist.com for instance).
Ad Mark Ad Sheet also available in multiple ezines and claims to be sent to over 2.5 million readers. Try this one: (http://www.shopmystate.com/logon/12-09-01/index-2.html)
The point of these programs being that your ad is immediately presented to many thousands of subscribers at once.
The drawback to these programs is that you have little control over which ezines your ads will be seen in, nor the timing of when your ad runs. This could lead to your ad being featured in ezines of an entirely different subject matter, and also makes ads that pertain to timed events or schedules difficult to deal with.
Again, the whole point to this approach is simply pushing for the largest numbers possible in hopes of achieving results.
OPTION #2 -- Targeting Your Advertising
While this approach takes more work, the idea is that since the advertising is targeted it will achieve more response per subscriber view and therefore be more cost effective.
The work involved in this approach lies in selecting the best ezines to run your ad in. This involves searching out appropriate ezines, researching ad rates and subscriber bases for those ezines, and talking with the editors or advertising agents for the ezines in question.
Selecting ezines for advertising will be the focus of the next article in this series due out next week at this time. Then we will cover the subject in more detail and relate how best to get the job done.
About the Author
Joe Bingham, Editor of the NetPlay Newsletters Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at: (http://www.netplaynewsletters.com) Need To Publish Your Own Ezine? I'll Write It For You and Show You How to Make It Successful! (http://www.netplaynewsletters.com/publisher.html)