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Interviews with Well-Known Ezine Writers #2: - John Colanzi

By Michael Southon
Posted Tuesday, August 17, 2004

MS: John, you must be one of the most prolific Ezine Writers on the Web - I see your articles nearly everyday in the article lists and in dozens of Newsletters. How long have you been writing Ezine Articles?

JC: I first started writing ezine articles around 1999.

MS: What are the main topics that you write about in your Ezine Articles?

JC: I mainly write two types of articles, (i) Marketing and promotion, (ii) Success and motivation.

MS: John, how important have Ezine articles been in promoting your website?

JC: I sometimes use paid advertising, but my main method of promotion is writing and submitting articles.

MS: John, what sort of Articles have you had most success with? In your experience, what kind of Articles are most in demand?

JC: I get the most feedback on articles about success and motivation

MS: Some Ezine Writers promote a product or service in their Resource Box, while others aim only to get a subscription to their free Newsletter. What would your advice be for getting maximum results from your Resource Box?

JC: I usually promote my newsletter and free ebook in the resource box. Sometimes I promote a product, but mainly the newsletter.

MS: What have you found to be the most effective ways of getting your Articles published?

JC: Persistence. I've set up a weekly mailing to publishers. Most publishers get a lot of submissions, so getting them to notice you article will take some time. Once they start using your articles, they are more likely to start reading your submissions.

MS: Apart from getting your Articles published in Newsletters, are there any other ways you use your Articles to promote your website? (such as turning them into a free E-Book)?

JC: I created my free ebook Street Smart Secrets Of Success from a collection of my success and motivation articles: ( I was also contacted by a publisher who read the free ebook to create a free e-course for his ebook Autoresponder Gold. So from the articles I've created my ebook and the 7 Days To A Turbo Charged Mind email course:

MS: Some people are discouraged from writing Ezine articles because it seems that everything has already been written about. What's your view on that?

JC: Every writer brings their own style to a subject. You may read about it 100 times, but a certain writer's way of presenting the information, may be the article that gets you to take action.

MS: Yes, that's an important point. What's the single most important style tip for writing a good Ezine Article?

JC: Write to one person. Make the ideas personal to the reader.

MS: How important have Ezine Articles been in achieving your success in online business?

JC: Every good thing that's happened to me online has been a result of someone seeing an article.

MS: And finally John, what would be your advice to someone who wants to write Ezine Articles but has never written for the Internet before?

JC: Write the same way you would explain something to your best friend. Write to inform, don't write a sales letter and try to pass it off as an article.

MS: Thank you John.

About The Author
Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: (


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