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No Subject Line

By Stuart Reid
Posted Thursday, November 25, 2004

A brand new tip for all e-mail marketers. Using Blank Subject Lines

The first task of any e-mail is to get opened. It may make it through the spam filters. It may make its way to an empty mailbox. It may even get to a valid address. Then it sits there, waiting for your recipient to open it.

That all depends on the subject line. Probably the most important aspect of your email is it's subject. Any ad copy book will stress the importance of Headlines, how they must catch the eye, how they must grab attention.

Subject Lines are the Headlines of eMails.

Here's a nifty tip for you:

Don't use a subject line. Leave it blank.

Yep. You heard me right. Used sparingly this technique can work wonders. One of the top human emotions is Curiosity. If someone gets an email with no subject line it appears as a blank line in the list of downloaded emails.

Wouldn't you be curious by this? I would!

Don't use this technique for sending ezines or other regular mailings. Don't overuse it either. It works wonders for Solos only if the sender doesn't add a prefix.

Curiosity is an extremely strong emotion. Pique someones interest and you just might have a sale!

(C)2003 Stuart Reid

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About the Author
Stuart Reid is publisher of Netpreneur News and webmaster of various sites including, all specialising in Internet Marketing. He writes with a strict "No Bull" policy - and aims to provide the Truth at all times!


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