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Produce More Sales from your Email Promotions: Five Ways (Part 1)

By Judy Cullins
Posted Tuesday, July 6, 2004

Do sales come from your ezine regularly? How many well-written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups?

If you answered not many, then you need to re-evaluate. The answer to Online success is the same as traditional Success--promotion, promotion, promotion.

Use these easy ways to boost Online credibility and sales:

1. Market and Make your Ezine a Sales Tool

Ezines are one road to sales if you have targeted subscribers who stay with you at least 8 months After 4-7 issues, their trust builds and they eventually will buy from you. At the end of a great article or time, offer a hyper link straight to your sales letter for your related services or products. Your ezine readers will become Web site buyers.

Many professionals complain that many subscribe to their ezine, but not many buy. Ask yourself why?

Is your ezine list of subscribers one preferred audience?

Just like a book audience, you must visualize your preferred buyers. What are their interests, their major problem that you can solve, and what do they spend their money on? Are they online and comfortable with it? Go beyond age and sex for this audience profile.

As a book and Internet marketing coach, my ezine may not appeal to free-lance writers looking for work. While my ezine reports news on traditional publishing route, its focus is on self-publishing by non-fiction writers. It offers information on how to write an eBook as well as a print book.

Be sure to give your targeted audience what they want. If you don't know who they are, write a short survey of less than five questions to potential readers. Ask them, "what do you want?" Include the answers in your ezine and send a thank you to those who participate. .

How are you building your ezine subscriber list? What do you offer people who subscribe?

This sign on most Web sites turns people off: "Subscribe to Our Ezine."

What's the motivation? None. To increase your targeted subscribers Include a free eReport or book with every subscription. Get a strong testimonial like Dan Poynter's for The Book Coach Says... ezine: "Filled with useful tips and resources--definitely worth your time." Place it on your home page. Give visitors a reason to buy.

Another way to build ezine subscribers is to submit articles Online. Many Webmasters and other business people who subscribe will see your professional article and want to post it on their Web sites or in their own ezine. Why? Because they need fresh content for their site and ezine. They want and need your information. What great publicity for you!

When you get an article accepted by one to thirty opt in ezines, each with 1000 subscribers or so, you will reach at least 30,000 ready-to-buy potential customers in just one day. You can also submit to Web sites directly such as When people see your articles, they will see your hyperlink to your Web site and visit, even buy. This viral marketing spreads the word fast and wide. It pushed your coach to # one and two in Google and 35 other search engines.

It increased new subscribers from 10-25 each time new articles were published. Building your email lists is one key to Online marketing success. You can see why I'm sure to submit at least two articles each week.

After just nine months of submitting over 105 articles to various sites, the key words I listed and distributed throughout the article placed me much higher on the search engines. Rarely do I update on the search engines, but I love what these articles do.

2. Submit Articles to Ezines and Web sites

After seeing different articles by you, your audience from the opt-in ezines and other Web sites will take advantage of your benefit-driven signature file, take you up on your free offer, visit your site, subscribe to your ezine, and eventually buy. Each time you submit an article, like me, you can boost new sales $50 to $100 a day.

Read articles on "How to Write a Publishable Article," "How to Write an Article Fast," "How to Submit Articles to Ezines and Web sites." Remember, the trick to promoting yourself and your products is giving away free information. It's like tasting chocolate cookie samples at Mrs. Fields. Visitors will be more likely to buy after they experience a piece of you.

Keep your articles categorized too. At first, I submitted random articles. Then I realized 20 years of coaching experience could be put into six categories:

- Writing/Publishing
- eBooks
- Online Promotion
- Web Marketing/Promotion,
- Offline/Traditional Marketing
- Under 500 words

Now, I offer these categories and a new tip category by auto responder to specific audiences who want specific kinds of articles. They appreciate the categories and the easy way to receive promotional articles.

Don't disappoint yourself by dropping the ball and not letting people know about you and your products and services. Your customers and clients are waiting for your message.

If you appreciate these tips, discover three more in the second part of this article: Produce More Sales from your Email Promotions Five Ways (Part 2)

About the Author
Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Online" ( Send an email to FREE The Book Coach Says... includes 2 free eReports Ph:619/466/0622


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