Triple Your Web Leads With Email Auto-Capture

By Dave Czach
Posted Tuesday, November 23, 2004

Cary, NC - Converting a website to a direct marketing machine on steroids is easier than previously thought. However, it seems many companies still don't understand the awesome marketing power of the internet. Thus, they are actually losing leads.

There are two things every website needs to have to triple their sales leads. First, a means to capture the visitors email address without trickery. Second, send follow-up email that offers value to the visitor without a hard sell.

To avoid wasted advertising dollars, you need to set up your new infrastructure. Capturing the visitors email address is accomplished by using a simple script written in javascript. When someone visits the website, a small "alert" box pops up (not a web page) and offers a free report or other freebie relative to your website. The visitor either clicks "OK" or "Cancel" to continue. If they click "OK," their email software is activated. Then they click "Send" to subscribe to your email list or newsletter to retreive their freebie. Now you have captured their email address for further valuable offers.

Follow-up email is required to seal the deal. It is widely known in marketing circles the average person sees an ad 5-7 times before acting upon it. Your follow-up email would be more free reports relative to your website with a couple 5-line ads in the middle of the report and at the end. As your visitor reads their useful information, they will view your ad.

There you have it. No more wasted advertising dollars. You can now have your very own automated marketing website on steroids.

About the Author
Dave Czach is a 12-year ex-Mortgage Banker/Direct Marketer turned author/publisher. He can be reached at SonicPoint.com