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The Domino Theory

By Phil Basten
Posted Friday, September 10, 2004

Most of us know what dominos are and many of us have seen those amazing demonstrations when a massive number of dominos are set in a somewhat magical array and the creator pushes one domino over and they all fall down in harmony one after the other.

It's called the domino theory and if you do it just right it works and looks spectacular.

Wouldn't it be great if online businesses worked this way?

It would be terrific if you could set up all your business dominos (strategies) and have them fall in just the right direction, wouldn't it?

Guess what?

You can, and it's easier than you think.

Ken McArthur and Sid Hale, two seasoned marketers, have put together a brilliant program that allows you to do this easily and quickly.

The program's called JV Alert. (

It allows veteran and inexperienced marketers alike to get together with other marketers and do the kind of Joint Venture deals we all dream about.

When this site first opened over a year ago, My partner Jane and I jumped at the chance to be involved. It was a decision that has proved fruitful many times over.

We had one goal in mind at that time and that was to connect with someone who could help us sell an ebook we had written called 'Joe? Yes, Mable? Are We Rich Yet?'

Because of JV alert's unique service and reach, we were able to put out a call for a joint venture partner instantly.

In walked a joint venture partner who help us get the now well-known Joe and Mable show off the ground.

In its first major Joint Venture, our company, JPE Advertising was able to meet other influential marketers such as Joe Vitale, Shawn Casey, Mike Glaspie, Mark Joyner, Ken McArthur, Jim Daniels and then continue to do exclusive deals one after the other.

It only takes one successful joint venture to open the doors to many others.

If you have a great idea and some talent, it's not that hard to get yourself firmly entrenched into the exciting world of Joint Ventures and the dominos will soon begin to fall your way.

Where do you start.

AT JV alert.

Jane Mark and Phil Basten run a successful ad agency online and have been helping internet marketers succeed for 8 years. (

You can talk to them in person about JV alert and their experiences in their online office at: (

About The Author
Phil Basten is President of JPE Advertising. This well known Online Ad Agency has been operating since 1997.

He has 35 years of advertising experience working for some of the world's most prestigious ad agencies, Ogilvy and Mather, Fortune Advertising and Leo Burnett,

He is known as the AD Man called on frequnetly to write persuasive, direct response, ad copy for literally thousands of clients offline and online.


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