3 Steps To Turning "OK" Sales Into Unbelieveable Results!
By Jeff Smith
Posted Thursday, December 9, 2004
Have you noticed that 90% of "How To" information about creating and marketing your own information-based products online is basic beginner stuff?
Yet, every week we hear from those looking for help taking their business to the next level.
It's true, the vast majority of dreamers never earn a cent because they simply don't get started.
Most of the how to ebooks are aimed at this audience.
What about the large group who struggle to turn initial success into a massive success?
Now - it's true, we all want to constantly improve our businesses, meaning that we are never completely satisfied with our results.
Yet there is still a massive number of people who have achieved some initial success - but not quite enough to both sustain and grow their business to the next level.
Do you fall into one of the following categories?
- Working your online business part-time, hoping to replace full-time job?
- Working your online business full-time, want to hire some help to free up more of your time to focus on growth - Finished testing your latest product or service, results look positive, but you really need to ramp up quickly to beat the growth curve.
Chance are you do fall into one of those categories - they tend to fit most online entrepreneurs today.
It's so important to start with the end in mind.
Expect success, plan to achieve it and plan to exceed it right from the early stages of your business planning.
Here are 3 steps you can take today to take your online business marketing how to infoproducts to the next level.
Tip 1: Increase Your Profit Per Customer
Yes, the other PPC - profit per customer is the revenue generated by each customer after subtracting costs such as marketing, overhead and cost of product/cost of sales.
How do you increase your profit per customer?
Here are a few ways you need to put into practice immediately:
- Implement a post-sale autoresponder sequence that is setup to expose multiple back-end offers relevant to your buyers - Bundle multiple products and additional bonuses to increase the price of your products without increasing cost - Include a service offering related to your product as an upsell or back-end sale to your offer - Explore alternative product formats with higher perceived value such as software, videos, audios or seminars
Tip 2: Pollinate Multiple Product Sites
Just as bees cross-pollinate flowers to help them grow, so will your business benefit from multiple, related product sites cross-marketing.
A master of this approach is the highly successful Yanik Silver
You'll find by visiting one of his sites, for example, his tremendously successful Instant Sales Letters Site here:
(http://www.infoproductcreator.com/part/ysales.html)
You will find cross-marketing for some of his other related sites such as his "33 Days To Online Profits"
You won't just find pop-ups, but also links right in the sales letter talking about his other related products.
Not only does this expose people to multiple products which enhances his Profit Per Customer, but it also allows him to setup strong links which help his search engine positioning
Tip 3: Setup and Support Affiliate Program
Folks, if you are not running your own affiliate program, and supporting your affiliates - keeping contact as well as trainings, then you are missing the boat on sales *** possibly as much as 100% or more increase in sales.
Over 50% of my traffic and sales come from affiliates.
There are many options including services such as Commission Junction (www.cj.com), and software you use to manage your affiliate programs, my favorites being:
1Automation Wiz for overall order processing, autoresponders and affiliate management: (http://www.infoproductcreator.com/part/1automationwiz)
Ultimate Affiliate from Groundbreak.com: (http://www.infoproductcreator.com/part/groundbreak)
They both have trial periods so you can check them out before spending a dime.
It's fair to say that every successful how to product marketer online I know practices these 3 principles.
When work with ebook writers or other product entrepreneurs to increase their success online through our consulting programs, we often achieve incredible results by working on one of these 3 areas.
You can take your business to the next level too - and if you need help, let us know, we'll be happy to share more information with you.
Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit:
(http://www.highertrustmarketing.com/)
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