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"Are You Getting Bad Advice?"

By Rosalind Gardner
Posted Thursday, December 9, 2004

Avoid the perils of sticking to one-guru advice. There are only two directions any business can take. One is growth, the other is decline. Outside factors such as market influences eliminate stasis as a possibility.

To stay on the growth side of that continuum, business owners have to keep themselves informed of industry changes. Continuing education and research is absolutely essential.

During my own research this week, I came across an ezine with Stick with One Guru Guidancein the subject line. I fully expected that the title was crafted with shock value simply to grab the readers attention, and that the article would in fact promote the opposite viewpoint.

I was wrong.

In a nutshell, the author said that although there is lots of great Internet marketing advice available, if you read the advice of too many gurus, you will get confused, lose focus, and that complete paralysiswill be the ultimate result.

My immediate reaction was to think how absurd. Without a careful survey of many different viewpoints, you cant formulate your own ideas and opinions.

Although Ive been in this business for almost 5 years, I still spend time almost everyday researching topics relevant to my Internet businesses.

My email inbox overflows with ezines and newsletter subscriptions. I surf the Web to see whats new and what has changed in the internet marteting realm. I regularly purchase and review newly-released products and services.

Above all, I seek advice and learn from both my mentors and those I mentor.

I cant imagine choosing between Corey, Marlon, Yanik or a dozen others to be my only eBusiness mentor. All are extraordinarily knowledgeable and each offers a unique perspective. I learn volumes from each and every one.

While I agree that the plethora of prescriptions for internet business success can be somewhat confusing, I trust that you, my dear subscribers, have ample intelligence to wade through and determine whose counsel is of value to you.

Basic study and organizational skills will help you avoid confusion. Take notes, keep a business diary and bookmark pertinent web pages. Categorize them in ways that make sense to you.

In summary, heres your prescription for Internet business success. Get a balanced diet of advice by selecting information from all the major gurus. Read, digest and use that fuel to boost your business.

After all, variety IS the spice of life!

About the Author
Rosalind's amazing Internet business success story has been profiled in Secrets to Their Success, Six Figure Income and numerous other publications. Learn how you too can can build a lucrative eBusiness, by reading her entertaining, informative and hype-free newsletter, the Net Profits Coach, available at: (


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