Become a resource and they'll return!
By Daryl Clark
Posted Friday, December 3, 2004
One of the biggest challenges every person conducting business on the world wide web faces, is how to get qualified traffic to return to their web site. Business people are always looking for affordable ways to get repeat traffic. You need to provide a reason for web surfer to come back to your site, otherwise they won't. The best strategy is, to BECOME A RESOURCE for them, then you will get repeat traffic. Here are a few tools you should consider using to bring people back to your site.
1. Have a "What's New" section and update it frequently. If you are selling products or if you have a portal site, people who have been to your site once, need a reason to come back. If you are consistently adding new high quality information or if you offer frequent product promotions, people will come back to your site more often. To learn "What's New".
2. Offer educational information and update it frequently. We increased our repeat site traffic by 300% last July. We began offering the first syndicated web cast about Internet Business successes. The show is the "Moneyroom". It is a streaming media feed updated 5 times a week. The audio feed has real interviews with Internet business professionals. Mr. Mike Lamb produces the shows and updates the content for us and other member sites virtually every day. All we had to do was pay a nominal annual fee and now we have new and exciting content added to our site virtually every day of the week! To listen to the show, visit our home page at (http://www.emarketingman.com) and click on the "Moneyroom" Icon in our menu bar.
3. Create a web links page. Many companies don't realize that one of the best ways to get repeat traffic is to have a relevant and comprehensive web links page. You can get new traffic and repeat traffic by offering to swap links with relevant sites. This goes back to the idea of "being a resource" for your customers. To view our web links page just click here: (http://www.emarketingman.com/weblinks.htm)
4. Offer free chat from your web site. If you want to be a resource, offer people the opportunity to chat with other like minded web surfers at your site! To add chat to your web site, try DiscussWare for free. This great product adds chat to your site and is easy to set up. For a nominal fee you can upgrade to Discus Pro. To learn more or to add DiscussWare to your site visit this URL: (http://www.discusware.com/discus/)
5. Use your newsletter or e-zine to get people to return to your site. If you have added new information to your site and you don't have a "What's New" page, then list "What's New" in your newsletter or E-zine. If you don't have a newsletter or E-zine, you can learn how to start one by visiting this page at our site. (http://www.emarketingman.com/newsletters.htm)
If you do have a newsletter, include links back to the location of the relevant text or information in your site. If someone clicks through, they are very likely to look around and see what else you have added since the last time they were there.
In summary, it is a shame to have hundreds or thousands of qualified people come to your web site only never to return! Use the techniques we have list and you will get those qualified web surfers to come back again and again!
About the Author
Daryl Clark is President and CEO of EMarketingMan.com. Their goal is to provide you with high quality information and management consulting services. You can visit their web site at (http://www.emarketingman.com) or subscribe to their monthly newsletter: "What's The Word? How to separate Internet fact from fiction!", by sending a blank e-mail to: emarketingman-subscribe@topica.com
