Do You Know What Your Website Visitors Are REALLY Looking For?

By Jim Daniels
Posted Thursday, December 2, 2004

Through the last few years I've tried many solutions to a nagging problem... how to let visitors easily search through my website. Each time I'd try a new service, script or software program I'd run into a problem. Either the searching was too slow, the search engine results were lousy or it just plain didn't work.

After lots of trial and error, I finally found a site search tool that is head and shoulders above all others. Actually, it is more than that. It can be used as a powerful marketing tool as well. I now know "exactly" what my website visitors are looking for and can present my own solutions to them in a unique manner.

o First, the tool:

I'd like to invite you to try the new search tool at my home page... (http://www.bizweb2000.com) - what you'll find is a slick, independently hosted search solution for corporations, small businesses, and individual web developers... Atomz.

With Atomz, absolutely anyone can quickly and easily add a powerful search engine to any site, and the service is free for sites with less than 500 pages.

I got my own Atomz search engine 100% up and running in less than an hour. And while I still have a little "tweaking" to do, the engine up at my site now is FAR better than every solution I tried in the past. I spent zero dollars and almost zero time getting it working.

Actually, to put the Atomz engine at your site, there's nothing to do but fill out a few forms, decide what areas you want your visitors to be able to search through and turn Atomz loose to index your pages. In seconds it spits out html code for you. You paste the code into any page you want a search form on, then upload the page to your site. Bingo. Done.

You now have a powerful search engine on your site and your visitors will love you for it! What's nice is that there are no annoying ad banners shown with your search results, just a small "Powered by Atomz.com" graphic.

But there's really much more to Atomz than this. It holds a unique marketing value for savvy web marketers...

o The Atomz fun starts...

As your visitors search your site, Atomz logs what they enter and then creates reports for you by day, week, and month. These reports tell you what visitors are looking for at your site. You can use this information to improve your site or to control the search results for your visitors.

Here's an example...
The top 15 searches at my site this week were:

search engines
marketing plan
goto
jeeves
jim daniels
make money
direct email
domain registration
advertising
affiliate program
ebusiness
free publicity
marketing
shania twain
classified

So what does this report tell me? Well for starters, the first few search words show me that my articles on search engines and marketing maintenance have brought lots of visitors to my site. That's still something that lots of web marketers are interested in learning about so I'll write more about my experiences in those areas.

Next, many of the terms searched on were exact matches to the keywords I bid on at goto.com. Specifically, "make money" and "direct email" are keywords I just increased my bids on at goto. It was nice to see those efforts bring immediate visitors. It's also great to give these surfers a quick search tool so that can find exactly what they're looking for at my site as soon as they arrive.

Next, the searches on domain registration prompted me to move my report on "how to select and register a domain name for your business", to the top of that results page. All searches on domain registration now indirectly lead visitors to my "domain name wizard" and then onto my domain name registration services. Hey, this Atomz search tool is a great little marketing tool!

Controlling the search results at your site is a powerful way to market specific products and services. Atomz realizes this and offers their "Target Meta Tag", an exclusive Atomz.com search feature. You simply list words in the "content" part of the "target meta tag" and the page is promoted to the top of your search results ranking. You can also use your keywords tag to influence your Atomz.com Search results.

As I work my way down my first Atomz report, I not only learn what my visitors are searching for, I learn what my site is lacking. Over time, these reports will be invaluable to me and my efforts to help my website visitors and e-newsletter subscribers who return to my site.

And oh yeah, I learned one more thing from my Atomz reports... I may need to do a little research on this Shania Twain person. ;-)

To learn more about Atomz and get your own free search engine, visit (http://atomz.com/design)

About the Author
Article by Jim Daniels of (http://www.bizweb2000.com) - a great resource for all your "how to make money online" needs! For weekly online marketing help, get Jim's free BizWeb eGazette... mailto:freegazette@bizweb2000.com or visit: (http://www.bizweb2000.com)