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By Kevin Purfield
Posted Wednesday, December 15, 2004

People who sell information are still very unfamiliar with the profitable marketing advantage online newsletters can actually be to their business. In fact, most of these people will avoid them completely simply because they don't understand them; even though newsletters carry an air of prestige about them.

Most of us are already familiar with what a newsletter is. Almost every church, organization, club or group publishes their own newsletter for their particular members. Then, there are corporate newsletters that are distributed by the larger companies. In this case, newsletters are normally given to employees to keep them in touch with management activities and new policies and procedures.

There are also some national newsletters. These are normally targeted to a specific group of people like business managers and corporate executives. There is a BIG difference between newspapers and newsletters.

Newspapers normally contain the "whole" story, while newsletters only present the "cream of the crop," or the "best of the best" in a condensed format. In addition, newsletters are short, while newspapers are long. If you receive a company newsletter, you can read every single word in less than 20 minutes. But do you know anyone that reads every single word of a newspaper? Don't most people just flip through the pages and only read what is interesting to them?

Online newsletters are intended for a specific target market. Look at some of the examples we have cited previously. Club newsletters are published for its members, just like church newsletters are published for their congregation. You never find a Baptist Church taking out a 12-month subscription for a Catholic newsletter. And you never see the Accountants subscribing to the Cake Baking monthly newsletter. Newsletters are intended for a specific target market.

Online newsletters and online marketing has literally boomed! Large companies have been forced into and laying off workers. These highly skilled workers decided to open their own home businesses instead of risking another unemployment crisis! People soon found it more profitable and secure to work for themselves.

So, because online internet marketing has grown so vast - it is now necessary to narrow your market and advertiseyour products to a specific target-market. Back in the old days mail order basically consisted of marketing small gadgets, jewelry and recipe books. But now, internet marketing is one of the fastest growing industries in the world! You can purchase anything from groceries to clothing to electronics to long-distance telephone services on the internet- including anything in-between.

Now, because of these wide variety of different items being purchased no business can survive unless they advertise to the target-market of their specialized products. In other words _ you wouldn't be able to sell exotic chocolates and desserts to diabetics or software to people who don't own a computer. Regardless, if you are giving away your product free of charge - these groups would not be interested in it. So your advertising would be a waste of time.

Here's where online newsletters come in. Since it is much more importants to "target" your audience (rather than just simply marketing to everyone); you can effectively accomplish this goal by publishing an online newsletter.

Newsletters are different from other advertising vehicles because you normally only mail them to a subscription list. Subscribers can even pay you a certain amount, per year, to receive your newsletter. This means, you are paid UP FRONT but you must budget this money throughout the year, or the length of the subscription.

About the Author
Kevin Purfield owns the Wealth System Online Resource Directory where you can find everything you'll ever need to start, run and grow a home based business at: (


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