If you Sell a Product, Use Online and Web Site Marketing

By Judy Cullins
Posted Sunday, December 26, 2004

To sell products, you not only need sales and benefit-driven copywriting for your 2, 3 or more paged Web site, you also need to get new potential buyers to your site. Here's 11 ways to sell more products. To sell products, you not only need sales and benefit-driven copywriting for your 2, 3 or more paged Web site, you also need to get new potential buyers to your site. Here's 11 ways to sell more products.

1. Get a Low-Cost Web Site

You don't need a lot of Web pages. You need a home page with benefit-driven links to your product sales letter. From your sales letter, you need a link to a secure place to order such as ClickBank.com or PayPal.com. That's only three sections of possibly 10 pages.

2. Enhance your Online and Brand Presence

To discover your own "brand" brainstorm with friends and associates. Answer these questions:

-Why is my product or service the right choice? -Why am I the preferred expert over my competition? -What is unique about my products or service?

Think what you can offer that's different and better than your competition. You might say: "I'm the one who can help you make your book dream a reality--faster, cheaper, and easier.

To these hot benefits, add features.

-Design each part of your book to sell more copies before you write a single chapter with the essential "Seven Hot-Selling Points."

-Write each chapter fast to write focused and compelling copy, be clear, and edit much less with the "Fast-Forward" technique.

3. Enhance product awareness.

When your targeted visitors come to you site to see your free articles and tips, they will become aware of the products you offer, because at the end of each article will be a signature file with a live link straight to your products.

They may not buy the first time, the second or even third time, but if you keep your site updated with new information every few weeks and mark your site that you have done so, your visitors will keep coming. Up to fifty percent will buy.

4. Boost your leads fast.

When you entice your reader with a testimonial or a free bonus report to leave their email address, you will be able to continue to stay in touch with them. Allow them to download a free chapter or excerpt of your eBook. Illustrate with benefits and a testimonial why they should sign up for your free ezine.

5. Reach new customers worldwide.

Once you get up on the Web, many people will come to your site from all over the world. Your ezine or teleclasses can connect with people outside your area because your subscribers or participants think so much of you that they forward the good news to their friends and associates.

Your Web site attracts only targeted buyers which translates to a much higher rate of sales.

6. Make it easy to buy

Maybe people know you or your products offline through networking groups or other business ventures. A Web site makes you even more respected. Online people expect you to have a Web site because they love the convenience and speed of Online information and ordering.

Increase your existing sales channels, such as post cards, talks, book signings, or radio interviews. Offer a free 800 telephone number for orders. Put it in the "How to Contact Us" section on your Web site. Put it at the top of your ezine. Include it in all email promotions, so you make it easy for people to connect, and eventually buy.

7. Offer improved customer service and support.

All new subscribers to my ezine get 2 free special bonus report I get their email address. I keep these in a file and follow up every few months with an email "thank you" gifting them with a free special report or free email answer to one question. Customers love a freebie, and they will connect my name with any future related purchases they need to make.

8. Reduce support costs.

Your Online home office costs a fraction of what a brick and mortar store front would.Think of the rent, the gas you save! Online services cost just a little:Web hosting, Web maintenance, and an email server are a few. Since Online marketing is far easier, you'll need only a part time computer/virtual assistant. Online promotion is much more effective than the mail, telephone or fax and takes less than 9 hours a week.

9. Reduce your time in the office.

It's far quicker to use email than phones or faxes. You don't have to have expensive and time-costing lunches with associates, because you can email at your convenience. And, it's all in writing. Remember to delegate some of the work.

10. Reduce the cost of doing business.

In your home-based virtual office, you will have much less overhead. When you create information products in electronic form, you won't have to spend time or money on postage, packaging, or mailing. You don't spend money on printing. Think of the big profits as well as the reduced expenses.

You reduce your dependence on other mail or in person sales channels. You gain profits up to 90% because you are the only seller--no middle men to pay.

11. Reduce your marketing time because email communication is short, fast, gets to the point quickly, and reaches your target audience, the one who will take out their credit card and buy..

If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your potential buyers. People Online are ready to buy. Put your efforts into Web and Online marketing and win!

About the Author
Judy Cullins: author, publisher, book coach Write Your eBook or Other Short Book-Fast! Helps professionals manifest their book dream. (http://www.bookcoaching.com/products.shtml) Subscribe to FREE ezine "The Book Coach Says..." send an email to subscribe@bookcoaching.com Email: Judy@bookcoaching.com Phone: 619/466-0622