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By Polly Hummingbird
Posted Tuesday, January 4, 2005

Most online businesses are looking for ways to promote their products or services using the resources that are available on the Internet.

One of the resources that can be used as a way to promote the products or services of a business are 'ebooks'.

A product information package can easily be put into an ebook in an attractive and appealing way. Then this ebook can be offered as a free promotion.

Put your ebook in .pdf format. This is the most popular type of ebook there is available, and Internet users are used to downloading them.

Design your promotional ebook to be both dynamic and functional. Provide exact ways for placing an order for your products or services.

Ebooks are easy to revise, so you can always include "Special Offers".

Consider including a colorful brochure or an electronic business card. This is a chance to show off your products in a visible way. Include photographs or images too.

Because an ebook is read offline, at leisure, it can have more detailed sales information than website copy.

Avoid too much hype in your information because it undermines the intelligence of your potential customers. It can also make your product or service appear to be a scam, where there is nothing actually being offered. Be professional and practical for the best results.

Ebooks are paperless, and are therefore good for the environment. This issue is becoming more important as people become aware of the need to care for our planet resources. Recently, banks have introduced paperless bank statements, as a way of assisting in saving trees and paper.

Be sure to keep the ebook to less than 20 pages long.

The next step is to create a small ad for your ebook. This is a vital part of the promotion, since it must invite a person to initiate a download. Again, if your ad appears to be hokey, it will not be effective for gaining the right kind of attention.

Try to include the number of pages in your ad, since people might be reluctant to download a large promotional ebook.

Example of a promotional ebook ad:

FREE 8-page ebook! "Products of ABC Online" Download Today (http://...)

Once you have your ebook set up, you can place your ebook ad in many places:

> small pop-up on your homepage
> top of your newsletter
> email signature
> resource box at the end of an article
> as a gift to tell-a-friend users
> in the content of your webpages
> on other sites
> ebook directories

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About the Author
M.P. Hummingbird Author. Researcher. Designer. ( Email Polly at: FREE 10 Tips For Running A Super Business


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