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The ABCs of Websites That Sell

By Raynay Valles
Posted Wednesday, December 1, 2004

Customers will tell you, creating a website that sells is NOT that hard. From a customer's point of view, it might be as simple as ABC.

A - Answer my email fast.
B - Browsers. Don't crash mine.
C - Customer Service that helps me solve my problems.
D - Demos. Let me try before I buy.
E - Exceed expectations.
F - Free. Give me something of value for free.
G - Guarantee your product or service.
H - Help me tell my friends about you.
I - Inventory that is in stock.
J - Just skip your own flashy intro.
K - Keep it human.
L - Links that work.
M - Make it easy for me to pay you.
N - Navigation that is clear.
O - an Ordering process that's easy.
P - Privacy. Don't distribute my information.
Q - Quick loading pages.
R - Respect my time.
S - Spam me and I'll dump you.
T - Trust. Can I trust you?
U - Update your website.
V - Visit your own site.
W - What do other people think about you?
X - X-factor. Offer something different than other websites.
Y - Your descriptions are clear.
Z - Zero Wasted Clicks.

About the Author
Raynay Valles is an online marketer who turns non-performing websites into websites that sell. Email her now at or visit (


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