Top Three Reasons For 'Why Your Product Is Not Selling'

By Radhika Venkata
Posted Thursday, November 11, 2004

Huh? You are selling a product? I didn't know that! Why didn't you say so... So Top *ONE* Reason: You don't advertise.

Oh...this product? They are giving it away free. Why should I pay for it if I am getting it for free... So Top *TWO* Reason: You are trying to sell a freely available product or service.

You have any other product? I don't have much use for this. So Top *THREE* Reason: No demand for the product.

Getting the grip? We will see how true they are.

***Top ONE Reason:***

The people and the world should know about your product or service. They have to visit your website to see your product. Then why are you waiting for? Tell them that you have this great product that they can be benefited from.

Go for pay per click engines. Bid for the keywords. See how your website is getting hits. People think that PPCs are expensive. But no. If we bid reasonably with out getting in to a bidding war, pay per click engines are very reliable source for getting targeted traffic to your site.

(http://www.goto.com/)

(https://adwords.google.com/select/)

Submit your website to Search engines. Optimize with good keywords and title tag before submitting. Buy a submitting software. You can't submit by going to every search engine site and filling the form. You have to learn how to automate your business. Otherwise you will end up wasting lot of your time. Choose the software that updates it's search engine databse on regular basis.

(http://cyberspacehq.com/products/AddWeb/home.shtm)

(http://www.webposition-gold.com/)

(http://www.promotion-expert.com/submitter/ds2.htm)

Write ezine articles. Submit them to articles accepting web sites and publishers to reproduce them in their ezines. Ezine articles are a great way of getting traffic with out spending a penny. Go to (http://www.ezinelocater.com) and search for the ezine publishers that accepts articles. Select your target ezines and send the publishers your articles. Remember the golden rule - Don't flood them with articles. They might refuse your articles once for all. Nobody likes flooding of their inboxes with mail.

Start your own optin list. Anything like an ezine of your own or a free course that people might interested in. You can send promotional emails to your subscribers, a great way to promote your business.

Other methods of advertisings are: Ad swaps Free and paid ads in ezines link exchanges Classified ad submissions Banner advertising Participate in discussion forums,message boards Offline methods

Really there is no end to this list. What ever you follow free or paid advertising methods, ALWAYS spend 70% of your time on advertising.

***Top TWO Reason:***

You are trying to sell a freely available service or product. When people are getting it free, why they bother to buy the same for money?

Before start selling a product, look around you. For example, people are getting web site templates freely on the internet. If you keep website templates in a box and try to sell them, it won't be much profit for you.

You can question me. Quality! Paid templates are always be little bit more of quality products. I will answer that Anybody can improve the free templates to their needs.

How do you know that the product that you are going to sell is freely available on the net? Simple. Add the word 'free' to your product and search the term in search engines. Sites offering similar product freely will show up. For example, take above example. You can search for 'free website templates'.

OK...Still want to sell a freely available product? Then give it a Unique Selling position. Add some unique property to your product. Add bonuses. Offer free upgrades that they won't get with free products. Hope you can survive with these tips.

***Top THREE Reason:***

No demand product. Right now information products are number one selling products on the internet.

People are seeking information. Information about making money online, building a website fast, selling their product, how to cook and serve, how to repair electronics with out paying lot for repair services...

There is no end to the above list and there is no limit to the information seeking areas. All you have to do is just find out the hot market.

Here comes the affiliate programs. Great way of having your product with in few seconds. Having your own product is always better. But people making lot of money with affiliate programs too.

Select a good affiliate program that gives you 50% of commission. If you join in an affiliate program and if you see your affiliate ID at some thousand number, don't be scared. So many people selling the same product and how come you are gonna make money with competing so many people? Most of the times people join in affiliate programs and forget about them. May be only few people work sincerely and stick to one or few programs. So don't bother if your affiliate id is some 18746.

So sell a product that has demand. It is not matter whether it is your own or affiliate product.

About the Author
Radhika Venkata - Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!
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