Why the wellness industry makes an ideal online business
By Kathy Joyce
Posted Wednesday, December 15, 2004
Paul Zane Pilzer a world renowned economist became a millionaire before the age of 26 after starting many entrepreneurial businesses. He defines the term "wellness" as money spent to make you feel healthier even when you aren't "sick" by any standard medical terms. He says that the next trillion dollar industry is the wellness industry.
Wellness is on the increase as today people are becoming much more aware of preventative healthcare and alternative medicines than 15 or even 10 years ago.
Wellness simply means taking steps to prevent illness such as eating a healthy diet,taking nutritional supplements,self improvement,keeping fit,and using personal care products that are non toxic to you or the environment.
He is a best selling author and has written several books one of which is called "The Wellness Revolution, how to make a fortune in the next trillion dollar industry"
The internet presents an ideal opportunity to develop a business in the wellness industry as more and more people are buying online.The number of people purchasing goods online has doubled over the past year to 20 million.
A large proportion of these people are known as baby boomers. They are reaching middle age and on the whole are concerned with their health and diet,and are younger in appearance and attitude than their parents were at that age.
They are looking to skin care products, vitamins and fitness programs to keep them young.
Find a company with high quality, consumable products, and a generous compensation plan to ensure your success.
To start an online business you will need a website or webpage to show the products and the business. This may include a shopping cart to enable visitors to purchase online.
Designing your own site is very easy now with the simple to use software available. You don't need to know HTML programing anymore.
Some companies may provide you with your own homepage linked into their main site. This would enable you to present the products and business opportunity without the trouble and expense of designing your own site.
This is great as you can produce business cards and flyers with your address and promote both the products and business opportunity to people who may be interested without the need to hand out catalogues or leaflets.
The downside is that you don't have control over the look of the page which could make it very limiting.
The internet enables you to widen your search for customers and potential distributors. Visitors will find your webpage and approach you about the products and business opportunity. They will be pre-qualified having read about your business opportunity and products on your site.
The downside is that you don't have control over the look of the page which could make it very limiting.
Promotion of your site or webpage is vital to get traffic, and there are many ways on and offline to do this including,
submitting your site to the main search engines and directories,
Producing a newsletter,
writing articles and submitting them to ezine directories, handing out business cards with your website address on them to people you meet,
placing ads in local newspapers, health magazines, your local gymn or fitness centre.
Printing out flyers and leaving them everywhere including cafe's, on car windscreens, in newsagents windows etc.
Be financially free and healthy (http://www.healthandbeautytowealth.co.uk)
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