Why Writing Can Generate Credibility and Site Traffic
By Dan J. Fry
Posted Sunday, December 12, 2004
Search engines, banner exchanges, link exchange, ad co-ops, classified ads, newsgroups, discussion lists, safelists and FFA sites are all methods used to generate web site traffic and market products on the internet. Some of them work well, and some flop like a day old pancake. There is one frequently overlooked technique, that when used appropriately will build your home business to extents you never dreamed possible.
Writing. Write, write and right again. Writing articles is one of the best ways to promote your web site. Why? Think of it this way. When you place an ad you are always limited to what you can write and how long the ad can be. So, you craft your sales copy to bring in the greatest return, in terms of click through rates and sheer number of sales, for the money spent. Once the ad is released and the campaign over, the entire process must be repeated.
When you write articles however, your content and length restrictions are incredibly loose. It is within your article that you can show your expertise, connect to the reader, and briefly advertise yourself and your business. Moreover, writing articles is viral, meaning it can spread throughout the web to other sites and newsletters.
By submitting your articles and allowing others to publish them free of charge you begin to develop credentials in your field and essentially "brand" yourself through your name. If your articles are crafted with a story-telling perspective people will look forward to hearing from you. What can be better than creating that sort of anticipation.
As you become more known and your articles spread from person to person your web site traffic will increase. It will be slow at first. Be patient and simply keep writing. The more high quality articles you have out for people to use the more "viral" your writing efforts will become.
Submit everywhere you can think of. However, remember to never spam. Make sure you only submit to places that have clearly stated they accept article submission. Even though your articles are not sales letters it is still considered spam if unsolicited.
If done well, other traffic streams cannot begin to touch what writing articles can do for your home business. Why? Writing draws readers. With your name and site in the resource box at the end of the article, people remember you. With the majority of other methods, people have to return to search for you again and again. You are not burned into their memory.
That's how you want to think of this process. Write until your name is the first think that pops into peoples minds when they think about a certain topic. Keep your writing focused. Always write to a particular target group with a well defined purpose. Does your article convey a meaningful message? What is it that you want your reader to remember? Where do you want to have your article published?
Focus, focus, focus, and write, write, write, and your site traffic will go through the roof!
About the Author
Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics and is married with two daughters and two cats. Subscribe to his free E-Zine on home business resources at mailto:e-kinetic@GetResponse.com or by visiting his Home Based Web Business Resources site. He can be reached at mailto:comp@e-kinetic.com.
