KEYWORD POWER! Stop Fumbling Around In the Dark! Get Qualified Traffic Now!
By Jeff Smith
Posted Tuesday, June 29, 2004
f you had to take a stress test right now - while someone
asks you how effective you are at selling a product online?
Would you show moderate frustration?
Register an "above average" score on the liklihood you will
strangle the next person who mentions getting rich online?
Or are you ready to pull the plug on the who freaking thing,
and start your own meat carving business?
You want to sell a product online, and everyone wants to tell
you HOW to sell a product online....BUT....
What they DON'T tell you is that it all depends on 2 simple
factors -- knowing what people want to buy AND what they
search for when they are looking.
Listen: it's taken me over 1-year to learn the TRUE meaning
of this one single word.
Everyone say KEYWORD.
Say it again -- KEYWORD.
Ok - with that out of our systems, let's look at the way that
keywords can make your life simpler, massively increase your
ability to sell products online AND...provide a formula you
can repeat again and again -- until you're tired of making
money.
KEYWORD Tip #1: Your Product Idea
Keywords tell you what people search for on the internet.
Lots of searches for information means you can provide
answers to urgent
Study keyword combinations, discover demand and supply
ratios -- made faster with a tool like Adword Analyzer --
(http://www.infoproductcreator.com/part/adwanalyze)
and you will have a window into product demand online.
KEYWORD Tip #2: Product Names and Titles That Sell
You know what people are looking for with keywords.
Figure out WHY they are using the keywords and you have
the perfect high-demand title that will sell you a ton
of products.
KEYWORD Tip #3: Sales Pages That Sell Products Online
Your sales page is only converting 1 in 1,000 visitors
into buyers?
Usually two main reasons - your copy sucks, or you are
attracting the wrong people to your website.
Guess what?
Either way - KEYWORDS come to the rescue.
Optimize your site for keywords that make sense for your
product or service. Don't go general here, get really
specific -- you want less traffic but more sales, not
a TON of traffic and virtually no sales.
Here's a little known secret.
People look for information online - they don't look
for products.
So - what you need to do is attract your visitors with
content, the content they are looking for AND THEN have
links and a menu that lead them to your products.
If you need help converting visitors into buyers - look
no further than the Hypnotic Marketer himself --
(http://www.infoproductcreator.com/hypnotic.html)
KEYWORD Tip #4: Keywords Help You Find Super Affiliates
When you arm yourself with the list of most popular
keywords your most qualified visitors use to find
information related to your products -- you can use
that information to form SUPER affiliate joint ventures
which will let you sit back and watch the money roll in.
Seek out those sites that are performing best and
optimized best for your target market's most searched
keywords - then make really good friends FAST!
Because they can make you a truckload of sales in next
to no time.
KEYWORD Tip #5 It's the ONLY Thing We Really Know About
Online.
Keywords don't lie.
The fact that "travel book" gets roughly double the
searches as "travel information" tells you exactly
how people are searching for your information (assuming
you've written a travel book)
When it comes right down to it - the comings and goings
of people on the internet is far from an exact science,
no matter what the "guru's" tell you.
But...KEYWORDS put you back in the driver seat, give you
the tools to sell products online and bring your stress
level down to a level where you may not even know who
you are anymore.
-------------------------------------------------------
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About the Author
Jeff Smith is the author of too many articles to list on the topic of Creating eBooks, Special Reports and Internet Marketing. Visit his site at:
(http://www.infoproductcreator.com)