How to Get More Leads, Sales, Repeat Business, and Profits - Without Increasing Traffic

By Giuseppe Russo
Posted Wednesday, September 22, 2004

Do you think that traffic is the only thing you should focus on to make more profits? Well, you're wrong. There is one thing you need to focus on MORE than generating traffic. That is converting that traffic into buying customers.

Are you serious about marketing online? If so, there is no doubt you should be split testing if you aren't already!

Do you want to maximize your profits? Then you need to do split testing. If you don't do that, there is money laying on the table.

If your site converts 1% of visitors into paying customers and you make earn $50 on every sale, but spent $40 to make that sale, you got a profit of only $10.

Now, watch what happens if you could somehow go from converting 1% to 2% of your visitors into customers.

You will get 2 new customers for every 100 visitors, which earns you $100. This means a 500% profit increase! Yes, because it costs you the same amount to acquire these 100 visitors (in our example $40), but instead of generating only 1 customer and making a $10 profit ($50 - $40 = $10) you are now making 2 sales for that same traffic.

This means $100 but your costs are still $40, so $100 - $40 = $60. You've just increased your profit by 500%, without spending any extra money!

Do you want to know what increase you will have a conversion ratio of 3%? An incredible 1,000% profit increase!

You can increase your conversion ratio and your profit only by split run testing.

And you can test everything on your site:

Test new headlines, guarantees, graphics, different bonus, opening paragraphs, popups, popunders, long copy vs short copy. Just test one element at a time on your page then track and analize your numbers because you need to know exactly what result each change on your page had.

Did the change that you made on your page generate more leads or sales? You need to know what happend with that new headline, guarantee, bonus etc.

I know a free software that makes this marketing process very easy. It allows you to conduct split run testing of any website marketing campaign you initiate so you can simultaneously test...

Multiple Sales Letters

Different Ad Copy

Graphic Design Work

Different Price Points

Varying Guarantees

Entire Website Designs

Think about this: if your site converts 2% of visitors into customers, it also means that 98% are leaving your site without buying.

And this is a good reason why you should be doing split testing before you spend some time and/or money on advertising and bringing more traffic to your site.

Want to know more about effective spit testing? I have a Free 30 page Special Report that explains how to test most effectively.

Are you are content to let 98% (or even 99%) of your visitors leave without making a purchase? Do you know why they are leaving your site?

By boosting site conversion rates you'll get more value out of all effort and expense you spend driving traffic to your site!

Now, if your site has a low conversion ratio you have to improve it. So first, improve your conversion ratio, then aggressively seek new traffic.

Giuseppe Russo offers a FREE pdf Special Conversion Rate Report. If you found this article interesting and informative, then you will love the Free Pdf report at: (http://www.ProfitableTesting.com/freepdf/)

About the Author
None