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Are You In The Junk Business?
Your web-based business is not much different from offline mail order businesses. And the conviction of many is that mail order products are junk. Your visitors tend to think your web-based business is also a rip. How do you beat this?
http://developers.evrsoft.com/article/web-development/ecommerce/are-you-in-the-junk-business.shtml
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