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Customer Personality Types: Does It Matter?
Marketers are fond of defining prospects as to personality types. And many such definitions are available. You may find one that suits your needs. However, the better plan may be to ignore such definitions, and provide all that anybody might need to make the buy decision.
http://developers.evrsoft.com/article/web-development/ecommerce/customer-personality-types-does-it-matter.shtml
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