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Does Anybody Want What Your Selling?
Many new to the Web and/or to marketing make a fundamental mistake in mixing "needs" and "wants." The easiest product to sell is one people want. Selling what is needed requires one to first convince people they want what is offered. This is a task best left to experts.
http://developers.evrsoft.com/article/web-development/ecommerce/does-anybody-want-what-your-selling.shtml
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