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How Well Do You Know Your Perfect Customer?
If you're just getting started, you won't get far without knowing precisely who your Perfect Customer is. If you have been selling for a while, now may be a great time to refresh your definition. Here are some suggestions. "I Don't Wanna" - We all face chores we choose to avoid. Ignoring fallen leaves in the garden is one thing. Ignoring reasons for inadequate sales on a website is quite another.
http://developers.evrsoft.com/article/web-development/ecommerce/how-well-do-you-know-your-perfect-customer.shtml
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