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Most Online Businesses Do Not Offer What Consumers Demand
Sure, there's lots of stuff for sale on the Web. And a consumer who knows exactly what they need and where to find it, may find buying on the Web convenient. But for the vast majority of consumers, the Web is too difficult to use. For one thing, required information is not available.
http://developers.evrsoft.com/article/web-development/ecommerce/most-online-businesses-do-not-offer-what-consumers-demand.shtml
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