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10 Effective Ways To Improve Banner Click-Through
Banner advertising is one of the most widely used marketing medium on the Internet. Though banner click-throughs have decreased to less than 1.0% in the past year, it is still possible to achieve reasonably good click-through of 3.0% and above.
http://developers.evrsoft.com/article/internet-marketing/link-development/10-effective-ways-to-improve-banner-click-throughs.shtml
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