Posted Tuesday, August 17, 2004
The first and most important thing you should know when thinking of your own newsletter is that YOU can do it. Yes, you can write your own newsletter. There is nothing much to it if you are ready to do it.
If you can write a letter or a note to someone, then you can write your own newsletter. Better still, if you can talk to someone convincingly then you can write your own newsletter. Knowing and believing in the truism of this statement is the first way to go about writing your own newsletter.
There is however a difference between writing a newsletter and making sales and profit from your newsletter. My intention in this article is to show you how you can increase sales from your newsletter. If done properly, your newsletter can turn out to be a big money spinner for you every time you publish an issue.
But you should be ready to put in some effort. Making money with your newsletter depends on the time and effort you put into making your newsletter a success.
You have to make sure you are providing valuable content in your newsletter. This means you have to take the time to research for valuable content that your subscribers would love you for.
When you provide such contents in every issue of your newsletters, your subscribers will be able to develop the love for your newsletter... and that is the beginning of moneymaking with your newsletter.
These days there are a lot of newsletters on the Internet that are full of garbage. Most of the publishers write just for the sake of writing.
Many others write just to promote affiliate programs. This is not only wrong but it is akin to 'shooting yourself on the foot' because it will spell more doom for you.
Your subscribers subscribed for your newsletter to receive valuable content. It is therefore your responsibility to provide them such valuable content.
Also, they subscribe to your newsletters they believe you are an authority in that particular field. The onus now falls on you to live up to their belief by sourcing, researching and putting together valuable content that they will greatly benefit from.
If you do this all the time, they will gladly buy any product that you recommend to them.
You see, people want to help those who have helped them in the past. So, by helping them with valuable content every time, they won't mind helping you too by buying the products you are recommending for them.
Now, let me ask you. Will you prefer to buy something from a complete stranger or from someone who has been helping you in the past with valuable information? I bet you will buy from the latter. This is exactly how your subscribers too think.
Knowing this and taking advantage of it will result in increased sales for you as a newsletter publisher.
To be able to provide valuable content for your subscribers, you have to be enthusiastic about the topic of your newsletter. When you are writing about a topic that you love and are crazy about, it flows and anyone can see that. You give it your all such that anyone who reads the newsletter can feel that.
Have you ever heard the saying that, 'like attracts'? This means that things of similar attributes attract themselves.
If you are radiating enthusiasm, it will attract you to whoever reads your newsletter. But if you are writing your newsletter with disinterest, anyone who reads the newsletter will also be disinterested. And a disinterested subscriber will surely not buy anything from you or through you.
It is also very important for you to maintain a very steady contact with your subscribers. You should make it a constant habit to send out your newsletters at the exact time your subscribers would be expecting it.
It would be wrong of you to delay your newsletter and keep your subscribers waiting for it. Many of them would lose interest in the newsletter and even take you as being unserious. More so, you should occasionally send them personal messages to give them the impression that you care for them.
I use this technique during festive periods such as Christmas to send out goodwill messages to all my subscribers. This greatly creates a sense of care on your side and your subscribers will be quick to notice it.
This is true because the first battle you have to face in trying to sell anything to anyone is 'getting the person to feel comfortable with you'. As soon as you are able to get the person to feel comfortable with you, you will be able to sell to that person.
So, by creating such a feeling of care, you can get your subscribers to love you and feel comfortable with you.
There are even some newsletter publishers who ask all their subscribers to send their dates of birth to them. These newsletter publishers then send each of the subscribers' personal birthday cards and messages. Such newsletter publishers record increased sales from this gesture alone because it shows the subscribers that, 'hey, this guy cares'.
One of such newsletter publishers even got an email from one of the subscribers he sent such birthday card and message to. She was so filled with joy and gratitude for that simple gesture because she did not receive any birthday message from any other person.
So, such tiny personal gestures from you as a newsletter publisher can help to increase your sales by building credibility and trust between you and your subscribers.
There are software programs that can even help you to automatically send out personal goodwill or birthday messages to thousands of your subscribers. This will greatly ease the stress of sending each subscriber an individual message anytime it is his or her birthday.
With these few techniques you can be guaranteed of an amazing increase in sales using your newsletters.
About the Author
Ron Pioneer, opt in list consultant. Learn more about opt in list building and newsletter publishing from my website: (http://www.affila.com/)