Posted Thursday, October 7, 2004
A call to action such as "call now," "order now," and "click here" can dramatically increase your sales both online and offline. Motivate readers to do what you want them to do with action verbs. Give precise instructions. Tell them exactly what to do. Give them a direct order. Add an incentive or benefit to your order.
Here are examples of action words you can use on your Web site, in your email, and in other marketing materials.
Call to Action
- Pick up your phone right now and call our toll-free number at 1-800-444-1234.
- Order NOW before all copies of this limited edition are taken! 1-800-444-1234.
- Click here to instantly order this course.
- Ten ways to increase your Web sales immediately. Sign up now to get this $29 value free!
- Increase your Web site traffic by 300 percent! Click here to find out how!
- Browse our recommended Web design resources! Click here.
- Bookmark this Web site now!
Here's other information you may consider posting on your Web site or in your ezine.
Capture Your Visitors' Email Address
- Enter your email address here, and we'll keep you posted about new Web design services, products, and resources.
- Click here to subscribe to our ezine.
- Join our free update list.
- Click here to receive a free seminar by email.
- If you would like to post an article on an online marketing topic, email the editor at name@h....
- If your site offers information for webmasters, submit it today! We are interested in articles and tutorials about Web design and Internet marketing.
- Do you know interesting Web sites you would like to share? Send the URL to firstname.lastname@example.org and let everyone know about them!
- Email us if you have resources our visitors can benefit from.
Solicit Participation and Feedback
- Please report any additions, corrections, or dead links by sending an email to email@example.com
- We encourage your questions. Just call 1-800-333-1234 or email firstname.lastname@example.org.
- Please send your comments about this ezine to email@example.com
- We are happy to answer any questions you may have. Just click on the "contact button.
Get Additional Exposure from Other Web Sites
- Recommend this site to your friends!
- Please forward this ezine to your friends and associates.
- Please keep the copyright notice intact.
A "Call to Action" is one of many strategies successful copywriters use. This proven copywriting technique can substantially increase your sales ... so start using action verbs on your Web site and in all your sales materials!
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