Posted Friday, October 15, 2004
Designing and publishing your website it is just the beginning. Here comes the next step, which is promotion. That is right, the fun part is over, and here comes the hard work. You need to start building traffic to your site.
How you are going to do that? Big question, right? Don't worry, and keep reading.
A good way to attract visitors to read the information you have published is by submitting your website to search engines. Search engines are the first place most of the new Internet users go to when searching for information. This is very important because new comers are very open to the Internet and your initial "sales pitch".
Before you start submitting to different search engines, let’s make sure that your site is ready for submission to search engines. Remember that you need to do this right all the way from the beginning.
Before you start promoting your site, check the following information:
•It is your site complete?. Having those “under construction” signs it is a traffic-killer, and most search engines will reject sites that are still under constructions.
•Check for bad links. Make sure that there is no broken links on your site.
•The most important part is to make sure that the TITLE and META tags are included in all your site’s pages.
Your TITLE is the description of your site, and should be good to also include some keywords.
Your META keywords tag contains keywords, which further describe the site.
It is important to include the TITLE and META keywords on all your pages, because search engines use the description and keywords when indexing your site. META tags also contain words that can help visitors to find your site when doing a search. If you don't have META tags, the search engines will simply choose the first couple hundred words on your page and create its own description.
This is a good example:
Search engine: Google
Submission URL: (http://www.google.com/addurl.html)
Search engine: Altavista
Submission URL: (http://addurl.altavista.com/sites/addurl/newurl)
Search engine: Hotbot
Submission URL: (http://hotbot.lycos.com/addurl.asp)
Search engine: Lycos
Submission URL: (http://insite.lycos.com/searchservices/)
Search engine: MSN
Submission URL: (http://submitit.bcentral.com/msnsubmit.htm)
Search Engine: Open Directory
Submission URL: depends on the category that you wish to submit your site.
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About the Author
Jenny Rodriguez, webmaster