Posted Wednesday, October 20, 2004
How often do you visit the search engines looking for the information that you seek? Twice a week? Every day?
According to SearchEngineWatch.com, seven of the top search engines process over 300 million searches a day! Additionally, Search Engine Watch documents an item called the GVU Survey Results from the Georgia Institute of Technology which shows that 85% of all web users admit to regularly using search engines to find the web sites they visit.
The truth is, if you are seeking sales at your website, then you should be looking for traffic too. While sales is your true goal, no sales can take place until traffic occurs.
A lot of people scream to the high heavens that search engines do not work. The fact is that search engines do work. It is just that the people who are shouting do not understand how to make search engines work for them.
We will not go into great detail right now about how to make search engines work for you. We will only touch on the differences between the search engines of which there are three types: Pay-Per-Clicks, Directories and Spiders.
Pay-Per-Clicks require that you open cash accounts with them before you will be listed. While there are often ways to get into the PPCSE's without opening an account, we will not discuss that here.
Directories limit your submissions to page title, link and a short description.
For this discussion, we will be speaking about Spider Search Engines. Spiders are in fact software that visits your site and gathers the data from your website to determine how to tell people about your website.
While some Spiders gather a limited number of words from each website, others gather all of the words listed within your website. This is where we come to our point today.
Spiders gather data from your site to provide a title and description for your readers. Additionally, Spiders gather the words from your website and rank those words to determine which sites to return to their users.
The words they gather from your website are referred to as keywords. Search engine keywords exclude pronouns, prepositions and other very common words. All others provide rich fodder to the Spiders.
To get the best use of Spider search engines, you must feed them what they want --- you must feed them lots and lots of keywords. It is important to note that the best use of keywords on your website is using keywords that are relative to your products and services.
In a recent study by Yahoo, most site visitors are looking for information of some kind when they go to a site. By creating the kind of information for your site in an easygoing article style that your visitors want, you can significantly increase both traffic and user time on your site.
While your site does already contain these keywords in your sales copy, it should be noted that providing free information for your visitors is the ideal way to attract new visitors and to strengthen the positioning of your website in the Spider's databases.
When you do not have the time or creativity to provide that information on your own, you could realistically tap into the free-reprint market to attain the content you want and need. To browse what may be available to you in the free-reprint market, you can browse the archives at:
Here you will find over 800 articles available for your use.
The only drawback of using content created by another for the free-reprint market is that the terms for using these articles is to set up a hyperlink to the website of the author as given in the resource box attached to the article. The resource box serves as a small advertisement for author of the article which must appear with all articles used. This is actually a small price to pay for getting high quality content for you to use on your website without cost.
If you feel that printing someone else's resource box is simply too high of a price to pay in order to provide content to your visitors and keywords for the Spider search engines, then you should strike out on your own to develop your own content in this format.
However you cut it, any article placed on your website will generate 300 to 500 specialized keywords to feed the Spider databases. In turn, as time progresses, you will discover more and more people flocking to your website from the Spider search engines.
That is what you want isn't it? Traffic that can be turned into sales? Of course it is.
The time has come to start developing your website to take advantage of the power of the Spider search engines.
About the Author
Bill Platt owns The Phantom Writers, a company committed to helping people to establish an Internet presence & promote their businesses through the use of Free-Reprint Articles. Through June 1st, 2002, you can save up to 75% on our normal prices. All articles will be distributed to 6,500 publishers and webmasters as part of the package. (http://PathTrax.com/x.pl/BP121,26)