Posted Monday, June 21, 2004
Image Is Everything
Okay...you are trying to land an account with a new customer and your first meeting is tomorrow. What do you wear…tattered jeans and old running shoes? Of course not! You wear clothes that accurately reflect the professionalism of you and your business. You know the impression you leave could make or break any business deal, so you put your best foot forward and wear your best to impress.
Just like you, your web site will leave an impression (good or bad) on your customers. Each visitor will form an opinion about you, your web site and your business whether you want them to or not. Don’t leave anything to chance! Make sure you have a professionally designed web site that has a positive impact on each and every customer.
It's About Credibility and Confidence
Today, customers expect more from web sites than ever before. They want the option to pay online, they want to find the information they are looking for quickly and they want to have confidence in doing business with you each day. By providing a web site, you are saying that you are willing to go the extra mile to be there for your customers. By providing a web site, you are saying that you not only take your business seriously, but you take your customers seriously as well.
It’s About Time And Money
Don’t waste time building a web site that adds little value to your business. Before you begin the development of your site, identify what your goals and objectives are. Once you have your goals and objectives outlined, you will be able to create a web site that helps you conduct business efficiently and effectively.
About the Author: April Ward earned a Masters degree in Marketing. Her thesis project focused on the aspects of Internet marketing and how it can help small business owners succeed. Ward teaches Internet marketing classes and has written several books including, “Web Design On A Dime” and “How To Avoid The Pitfalls Of Conducting Business Online”. Visit her web site at (http://www.aprilward.net).