Find this page online at: http://developers.evrsoft.com/article/internet-marketing/online-business/why-you-need-offline-marketing-for-online-sales.shtml

Why You Need Offline Marketing for Online Sales

By Robert Wardrick
Posted Monday, October 25, 2004

According to internet industry traffic figures, over 80% of all websites don't receive any measurable visitors traffic.

Why you need Offline marketing for Online sales?

1) Every prospect will not see your newsletters, ezines, articles/resource boxes.

2) Through the search engines you are competing with millions of other direct competitors.

3) Unless your products and services are for frequent uses, the less repeat business.

How To Reach The Offline Markets?

Use Guerrilla Marketing Tactics.

Get your URL in front of real 'live' prospects however and whenever possible;

Start your offline marketing mix at the local level, "Hometown Netpreneur Goes Big Time."

+ Use your URL to sponsor civic community projects

+ Print and distribute flyers to announce a Free Report (such as a Health or Money/Budgeting issue) on your site. This could attract a broad audience.

+ Create a poll or contest to find a nick-name for your website. Submit press releases to newspapers-magazines-radio and tv stations, the media love results of polls and contest winners. This could start a wide spread buzz and send tons of traffic to your site.

The marketing potentials are unlimited.

There's a wide profit margin between going offline for online sales.

Guerrilla Marketing Resources: (http://www.marketerschoice.com/app/aftrack.asp?afid=39149">)

To Your Success!.................................................

About the Author
Robert Wardrick is publisher of Plan Businesshood newsletter and a small business advocate. "Free Plan Businesshood E-mail Course" (http://capcitymall.com/planb.htm)