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"Maximizing The True Value Of Your Traffic"

By Ewen Chia
Posted Monday, November 8, 2004

You may be shocked to hear this.

You DON'T need a lot of traffic to make your website a screaming success.

Many new marketers are led to believe the key to profits lies in throwing as much traffic as possible at their sites. Hence increasing the popularity of traffic blasting programs which are inevitably money-drainers for the honest marketers.

If only it was that easy.

The truth of the matter is, there're only two basic ways to increase the profitability of any website, and in turn maximize the true value of your traffic.

One is by targeting the traffic you get, the other is by generating a call to action from that traffic.

Lets look at each one in more detail:

(1) Targeting your traffic

What you need is the right kind of traffic. To put it another way - what you need to make more money right now is highly targeted traffic.

As mentioned, the true value of traffic is in how you can maximize it to achieve certain positive outcomes you desire - be it higher sales or more quality subscribers.

Such outcomes are only possible if the traffic is highly targeted to what you are offering.

The question is in how you can receive such targeted visitors quickly and easily.

You can do this by using certain proven traffic generation strategies such as writing articles, joint ventures with targeted marketers/e-zine publishers, search engines, your own affiliate programs, etc.

Side note:

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These highly effective methods attract pre-qualified visitors who are mostly 'pre-sold' before arriving at your site.

(2) Generating positive responses

The hands down easiest way to maximize any traffic is by increasing your website's conversion rates.

You can achieve double, triple or even 10X more profits by converting more visitors into customers.

Let us look at a very basic example:

If your current website converts at 1% (meaning 1 sale for every 100 visitors), you would make 5 sales for every 500 targeted visitors you sent there.

Lets say you managed to increase this conversion rate to 3%, the same 500 visitors will give you 15 sales, an addition of 10 sales from just a 2% increase in the conversion rate!

While this sounds every ideal, how do you heighten your site's conversion rates and maximize each visitor's value?

There are many ways to achieve this, some of which include:

Faster loading time; Easier navigation; Easier reading; Flexible payment options; Packaging of unique offers; Increasing product value and of course creation of more effective copy, etc.

In summary, generating highly targeted traffic and then motivating positive calls to action from it is the way to achieving more profits quicker and easier.

It's a powerful and synergic strategy you can't afford to ignore as an internet marketer - so start maximizing the true value of your traffic today!

(c) 2004 Ewen Chia

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About the Author
Ewen is the editor of "Web Marketing Exposed" which reveals specific techniques you can use to get more traffic, subscribers and sales to your websites quickly and easily!