Posted Sunday, November 28, 2004
But did you know that this common practice can have a negative effect on your search engine listings, by pushing your major keywords down the page?
In terms of search engine ranking, it's generally accepted that the higher your keywords are on the page, the better.
1. Move the script to the bottom of the page
The best way to do this is simply to test it out and see if it works - if you don't experience any adverse effects and your site appears to continue to perform normally, stick with it.
Your keywords will suddenly be much higher up the page, and your site may even load quicker too with all the code at the bottom.
If you wish, you can also combine this method with the second method as described below.
2. Externalize the script into a .js file
It also means you can have the same code on a number of different pages, yet only have a single file to modify and maintain when you want to adjust the script.
Here's how you do it:
Ignoring the opening and closing script tags, and the comment tags if you have them, copy the code in the middle into a brand new plain text file - for example, paste the code into a plain text editor like Notepad (don't be tempted to use something like MS Word).
Save this file with a .js extension, for example, 'mycode.js', and upload this page to your server to the same directory as the web page.
Upload your modified web page to your server and test.
And there you have it - a smaller page, improved keyword positioning, quicker load times for your visitors, and easier script maintenance.
As stated above, both these methods can easily be combined if you wish, too.
About the Author
Technical e-marketer Steve Shaw reveals the technology behind e-marketing, the stuff the techies don't tell you. Find out more information at (http://takanomi.com/newsletter)