Posted Wednesday, December 1, 2004
It's one thing to have a web site.
It's another thing to get (qualified) traffic to it.
About 8 years ago I attended a seminar on this new thing called "The Internet." The guys who ran the seminar told us a lot of stuff, but there's one thing they said that has always stayed in my head.
They said the NET was about to change the marketing paradigm.
You see, previously marketing had solely been about "difference." An example. My product is bigger and bluer
than yours. Buy it!
The guys who ran this seminar said the NET was different. It was about "sharing." "The more you share the more you gain." How right they were !!
This was the original vision of the Internet... "sharing"
now let's get back to the topic of TRAFFIC generation.
SEARCH ENGINES are about competition... "difference."
If you're not on the first 3 pages of a search engine search, forget it. You're effectively lost in the techno netherworld... never to be heard of again.
So, you can do one of two things.
1. Bust your butt and your wallet trying to get top positioning with the ever-changing SE's search criteria mathematics OR...
2. FIND A BETTER WAY... through sharing.
Question? "Why do people search the Internet?"
Answer: "They're looking for information OR... a solution to a problem."
So, if you'd exchanged links with 1,000's of other ON-TOPIC, quality related sites would you get more traffic?
Yes, you would!! Think of the math.
One thousand sites sending you (say, only) 3 visitors a day would result in !!! Hmmmmm
And, here's the kicker. Search Engines are increasingly rating a site's popularity by the number of ON-TOPIC links it's got to it.
So, get your linking strategy right and the double whammie here is that your popularity rises in the search engines
"without you doing a damned thing."
Of course if you were to do all this manually we'd still be having this conversation next century. "Get the little robots to do the work I say, and in this case it's called ZEUS."
NOW... [caution] This is a not some smoke and mirrors technique. It requires knowledge, a little expense and
effort... but it works.
AND, if you truly want to ramp up the action then get yourself a mentor.
Glenn Canady got over ONE MILLION hits in 3 MONTHS using this wonderful robot with its effective linking strategy.
This traffic is FREE and PERMANENT... and it only continues to increase.
Glenn got so excited about his results that he wrote a book about it, explaining how it's all done.
Kenneth Doyle - e*Analyst
"If you haven't worked this out, you soon will. There's a lot of NONsense zapping around in cyber-space.Find out what works, what doesn't... and what's worth your money." Subscribe to the e*Analyst ezine - mailto:email@example.com?subject=subscribe
About the Author
Born with the promotional strategist's gene... followed by twenty successful years in Media, Marketing, PR and