Posted Wednesday, January 12, 2005
Copywriting is the ONE skill that will turn words into cash, and it's really the one thing you must learn if you're thinking of selling anything at all.
From traditional direct mail and now to the internet, the power of words has already made millionaires out of ordinary folks like you and me!
Successful copywriters know this. That's why they charge exorbitant fees for their services, which will no doubt still be money well invested.
The good news is, you can have this power too. You can write your own sales- pulling copy everytime - if you know the 'tricks'.
Well read on and I'll reveal to you 3 jealously-guarded tips that can turn you into a copywriting genius quickly...
(1) Start A Sales Letter 'Swipe File'
Simply start collecting winning sales letters AND emails into a 'swipe file' that you can refer to for :
* Your own education
* As an 'idea generator' for your copy
* As inspiration and motivation
You'll find this 'swipe file' invaluable to writing your own killer copy. Successful copywriters literally swear by this method in creating awesome sales letters.
(2) Write As If You're Your Own Prospect
The real secret to copywriting genius is to get into your propect's mind and encourage action at will.
And the best way to do this is by becoming your prospects!
Write your copy from their view and put yourself in their shoes. Think like them and you'll build a subconscious rapport that wins them over.
Throughout your copy, ask questions they would ask.
Write from the heart and answer these questions.
Ask yourself too : "would YOU buy this product yourself if you're reading the copy you wrote?"
Identifying with your prospects must begin right from the headline down to the final P.S.
(3) Create The Achieved End Results
Here's a tip that works like crazy.
Create the actual OR perceived end results write at the beginning of your copy. Give specific details. Continue to emphasize these results and benefits throughout your letter.
Give a 'tangible' feel to what can be achieve IF they buy, and what they'll lose if they don't.
A simple example...
Don't write : "You'll receive unlimited traffic to your website everyday!"
So? What does that achieve?
Write instead : "Generate 1000% more traffic, subscribers AND sales with less than 5 minutes work!"
This shows the end results more clearly.
Copywriting's easy if you know the right techniques.
Apply the above 3 tips and you'll be improving your own copy quickly ... without spending hundreds of dollars or hours on copywriting courses or ebooks. Try it.
About the Author
By Ewen Chia Finally! Discover Web Marketing Secrets, Tips And Resources In Less Than 30 Seconds And Without Spending A Single Cent! (http://www.marketing-make-money.com) --> P.S. More hard-hitting articles can be found at