Posted Saturday, January 15, 2005
SELECTING TARGETED EZINES
In part one of this series, we discussed the two options available for advertising in ezines. The first of those involved buying ads in bulk with the goal of getting exposure to as many subscribers as possible without regard to targeting the advertising.
The second option, which will be discussed here, involves a little more work, but should bring back better results per subscriber view. This option requires targeting your advertising in ezines that are more specifically related to the product or business you are promoting.
The first step in targeting ezine advertising involves selecting the right ezines.
Ezine directories are excellent places to start. A good ezine directory will allow you to look through ezines by entering key words into a search. By entering words that relate to your product or opportunity, you then will be led to ezines that cover similar subjects. Since not all ezines are listed in ezine directories, however, it's a good idea to conduct a web site search as well and then look into the ezines associated with web sites that are related to your product or business.
>From there, look closer into the ezines your search uncovers by looking at a sample issue, if the ezine directory provides one, or by visiting the web site of the ezine, or simply by subscribing.
Definitely subscribe to those ezines you think will be best suited for your ad. Get to know the kind of content the ezines usually run. The fastest way to accomplish this is by searching through archived issues if the ezine in question provides this. If not, subscribe and read a few issues to learn more about the usual topics the ezine covers.
After you get to know some good ezines, see if they have a recommended reading section that will lead you to other good ezines. Many ezines put a recommended reading or equivalent section right in the ezine. However, be sure and judge them for yourself. Don't just follow the recommendations blindly.
At this point, you will be able to make a short list of ezines to further examine. That's right, you still have some more examining to do before you will be ready to purchase advertising.
One thing to realize, however, is that subscriber count is not necessarily that important. Sure, it's great to find a large ezine that fits your ad perfectly and doesn't cost too much to advertise in, but quite often small ezines will represent just as good of a value.
The next article in this series will go further into analyzing an ezines subscriber base, the type of ezine it is, and the actual cost of buying an ad.
About the Author
Joe Bingham, Editor of the NetPlay Newsletters Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at: (http://www.netplaynewsletters.com) Need To Publish Your Own Ezine? I'll Write It For You and Show You How to Make It Successful! (http://www.netplaynewsletters.com/publisher.html)