Posted Thursday, February 10, 2005
After years of flying below the radar in the magazine subscription service arena online, MagMall.com is gaining traction real fast. In December, the subscription retailer relaunched it's once relatively boring (though clean) site with the express intent of competing more effectively against its rivals. Key to the makeover is allowing customers to manage all their subscriptions online year after year.
The new look came after Magmall.com spent 18 months learning about web design and usability with the help of the 2 founding brothers of FuturenowInc.com. Now, the web site has far less colors than before and the navigation system has been uprooted completely to simplify the entire process of finding magazines and filling out an online order forms
MagMall's reentry into the highly competitive magazine subscription industry is not only expected to pull in new consumer customers, but provide a lift to its efforts to expand into new markets. Since September, MagMall has created a new division to sell gift certificates to magazine subscriptions in any custom denomination. Plus, it has launched new services just for small and large businesses looking to manage all their magazine and newspaper purchases.
"The new site design is a way to pull in new customers and keep them there longer," says Jason Ciment, CEO of Magazine Mall Inc. "Plus, with the new online account management system (which is soon to get a name), we are enhancing customer loyalty in ways we never could before."
About the Author
Jason Ciment is a graduate of Fordham University (Law) and Yeshiva University (B.S. Accounting) who has forsaken two professional careers (Law and CPA) in favor of entrepreneurship and high stress. He now runs these 2 companies: - (http://www.MagMall.com/) magazine subscription wholesaler - (http://www.mountain-net.com/) ecommerce shopping cart solution