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The Seller's Creed

By Rick Beneteau
Posted Saturday, February 12, 2005

I will not make sales. I will make Customers.

I will target the heart of my Customer. Never their wallet.

My Customer is the lifeblood of my business.

Though I may sell my Customers what they want, I will deliver what they need and make their lives better.

Courtesy and Service are cornerstones of my relationship with my Customer.

I will view complaints as opportunities . . . opportunities to create lifelong Customers.

The quality of my products and how I treat my Customers will determine the level of My Success.

My prosperity will come from �growing� people.

My best advertisement is my product, and, the Customer service behind it.

Making money without making friends is not good business.

I will guide my business with the perfect blend of heart and mind.

I will make Integrity my trademark. After all, isn�t integrity all I have and all I will be remembered for?

I will compete only against myself as the only true measurement is against myself.

It is fine to fail. In fact, it is most often a requirement of success.

My reputation is everything - my ego, nothing.

Every pittance I earn unjustly is a debt of fortune I must repay.

No matter the fame or fortune that may follow me, My values, My family and My friends must remain at the very core of my being.

Better I be trusted and respected, than be materially rich.

Better I be a dolphin swimming with sharks, than a shark.

(you can download an mp3 of The Seller's Creed here: (http://www.bettersalesrightnow.com/creed.mp3)

�Rick Beneteau

About the Author
Rick is co-creator of the breakthrough Make Every Day A Great Day Program. Read the powerful, life-changing testimonials and discover how this revolutionary product can dramatically change Your Life too! (http://www.MakeEveryDayAGreatDay.com/yes)