Pay-per-click keyword
advertising has become immensely popular as it enable advertisers
to have better control over their budget. Pioneer Goto.com now
serve over 2 billion search queries monthly and their premium
listings appear on major search engines such as America Online,
Lycos, Altavista, Netscape and Hotbot.
With the tremendous volume of keyword bidding, there exist
opportunities for your business to reduce bid costs while
maintaining the same ranking!
I'm about to reveal a hot pay-per-click tip that will save
you thousands of dollars in monthly bid fees. What is this
secret? Read carefully ...
As at press time, the top bid for the keyword "flower"
on Goto.com is $1.88. The 4th bid is $1.83 while the 5th bid
cost just $1.21.
FTD.com secured the 4th place while FlowersAcrossAmerica.com
secured the 5th bid. FTD could have reduced their bid to $1.22
and still remain in the 4th spot!
Their savings per-click would be $0.61. Savings per thousand
clicks would have been $610. "Flower" was searched
more than 370,000 times the previous month. If they had a
click-through of just 3.0%, they could have saved $6771.00
on the keyword "flower" alone!
When was the last time you checked your bids? You could reduce
your bids while still maintaining the same ranking or get
a top 3 position for maybe just 1 cent more!
It's all about bid optimization. So how often should you
monitor your bids? I recommend that you check your bids for
"bid gap" opportunities at least once a week.
Search the keywords which you have bid for and check for
bid gaps between you and your competitors' bids. This should
take you less than 30 minutes a week but the savings will
be substantial.
What if I have a few hundred keywords in my bid list?
You will need a more efficient solution. A number of bid
monitoring services have sprung up across the Internet. For
a monthly fee based on number of keywords monitored, they
will monitor your keywords for bid gaps daily and notify you
when there are opportunities for savings.
If you use more than one pay-per-click engine, most of these
services can monitor bid gaps across multiple engines. Your
savings in time and money will be significant, especially
if you have placed expensive bids.
Here is a list of online bid monitoring services available:
ClickPatrol
http://www.clickpatrol.com
Engines monitored: GoTo, Sprinks, FindWhat, Ah-ha, Kanoodle
Keyword Bid Optimizer
http://www.paidsearchenginetools.com
Engines monitored: GoTo, FindWhat, Ah-ha, Epilot
ManageBid
http://www.managebid.com
Engines monitored: GoTo, FindWhat, Epilot, Kanoodle, Netflip,
Bay9, SearchFeed, 7Search
Position Guardian
http://www.positionguardian.com
Engines monitored: Goto
Source: "Chee Wee is a professional internet marketing
consultant. Join his FREE affiliate program and EARN a generous
commission of US$50 per sale! Commissions are paid in 7 global
currencies with realtime online stats. Accurate tracking with
5-year cookies. Check it out at http://www.internetmarketingfocus.com/affiliate"
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